Mamas and Papas: Launching New Stores in Manchester and Sheffield

Use of D6 (Six Screen Digital Portrait billboard) screens in the shopping centres and a radio advertising campaign to promote the store launches.

Client Overview

Client

Mamas and Papas

Industry

Retail

Services

Marketing

Brief

Mamas and Papas had two new stores opening in Manchester and Sheffield and wanted our support in launching them to shoppers in both Meadowhall and the Arndale shopping centre. Unlike their standalone stores on high streets, the new stores were located within Next Home.

Solution

We used perfectly positioned D6 screens within the shopping centres to ensure Mamas and Papas' message was seen, remembered and acted upon, along with a radio advertising campaign for wide coverage to spread the message.

Results

Mamas and Papas saw an uplift in opening-month store footfall compared to their standalone stores.

Services Used

Explore Work Showcase