Tour de Yorkshire: Promoting Bradford's Scenic Beauty

Our campaign aimed to highlight the event and the stunning countryside surrounding Bradford, resulting in a visually appealing multi-channel ad campaign showcasing the region's beauty.

Client Overview

Client

Visit Bradford

Industry

Tourism

Services

Marketing

Brief

Visit Bradford’s promotion of the Tour de Yorkshire needed to be eye-catching as well as effective. We created a cross-over concept which gave prominence to both the event and the magnificent countryside surrounding Bradford. The end result was a beautiful scenic ad campaign.

Solution

Concept creation, ads produced for outdoor and magazines.

Results

The Ark Media contributed to the successful event by planning and executing a strong multi-channel campaign. Independent research shows that The Tour de Yorkshire boosted the county’s economy by a massive £98 million.

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