Radio remains a very relevant medium for advertisers and is a key player in the audio ecosystem. Far from being outdated, recent figures reveal that 48.9 million adults – a massive 89% of the adult UK population – tune in to their selected radio stations each week. In addition, the average listener hears up to 20.2 hours of live radio per week (Source: RAJAR).
Radio targets audiences efficiently because different stations attract different listeners - allowing advertisers to talk selectively to the groups they are most interested in. The structure of radio means that brands can focus their activity very effectively on key market areas – gone are the days when you have to buy advertising that covers the whole of a town, city or county.
Add to this the fact that radio advertising now offers innovative digital solutions, streaming to a wide range of devices. Advertisers have the opportunity to use more creative ways to get their message across than ever before.
In partnership with the top radio stations, nationwide, we can help you create an exciting, clear message that allows you to reach your core market. So from insurance products to music concerts, and from car launches to mobile phone deals, talk to us about your radio advertising.
Frequently Asked Questions
What are the benefits of radio advertising?
Expanding and evolving, radio is an important part of the audio marketplace, encompassing a wide range of media from traditional live radio to pre-recorded broadcasts. This gives advertisers the benefit of being able to target ads to geographical areas – a particular strength of local radio – as well as to specific demographics and lifestyle choices, with shows and content pinpointed at distinct segments of the population.
How much does radio advertising cost?
Radio advertising is a cost-effective format, suitable for all marketing budgets - and works even harder for your money when you target it. All campaigns can be planned to fit any budget and with our ability to target your customers more specifically, we can deliver a return on investment.
Costs vary depending on a number of factors, including:
- The number of spots being booked
- The predicted audience delivery figures
- The duration of the advertising campaign
Based on your target audience and geographical area we can provide you with a fully costed proposal to meet your advertising objectives and fit with your budget.
Where can I do radio advertising?
From local and national radio to digital platforms and podcasts, radio advertising offers brands and businesses a wealth of choices when it comes to buying ad space. Talk to us about your target audience and our team will use the vast and in-depth insight out there to tailor your audio advertising to the right people.
Who hears radio advertising?
Radio ads are heard by a huge cross-section of the UK’s population. From local news stations and national sports stations to specialist music stations and more – all offer great opportunities to pitch your ad to your specific audience, grow brand awareness, create a reaction and pull in sales.