The audio revolution means that listeners now have more options available to them than ever before, which opens up the possibilities for audio advertising.
Audio is growing in prominence within the digital landscape. The market grew by 17% year-on-year to a total of £103.7 million – including spend on podcasts, which increased by a massive 43% (Source:AIB UK). This shows brands and businesses that audio is an area where advertising should not be ignored.
As well as live radio, listeners can now use audio formats, such as podcasts and streamed music services (for example, Spotify, Deezer and Apple Music). Add to this the fact that audio content is available on most devices – this means that individuals can listen to almost anything, anywhere, and at any time.
The different characteristics of radio and audio streaming mean they play complementary roles in the listener’s life. Radio offers the listener a human voice, connecting them to the outside world. Audio streaming puts the listener in control, allowing for a more immersive and focused music experience. Understanding this, allows our team to plan and implement the most effective audio advertising strategy for your business or brand.
Audio advertising also presents exciting opportunities for targeting and measuring the success of ads – geographically or by demographic, filtered by the genre of the content. Our team can help you maximise results for your product, service or destination.
Watch our quick video on audio advertising: