Express Bi-folding Doors: Launching the Romford Showroom

A successful multi-channel campaign for their new Romford showroom, resulting in record sales and a 300% web traffic increase.

Client Overview

Client

Express Bi-folding Doors

Industry

Retail

Services

Marketing & Media

Brief

We are proud to be the sole media partner for Express Bi-Folding Doors, and hold full responsibility for the strategy, planning and delivery of all of their media campaigns. 

In March 2022, we planned and executed a multi-channel campaign to launch their new Romford showroom.

Solution

This campaign was all about establishing brand awareness and letting the people of Romford know that Express had arrived. Therefore, we strategically selected various outdoor sites such as bus rear panels, rail six sheets and digital and static billboards. 

Alongside the outdoor elements of the campaign, we planned and executed a regional digital TV campaign across Channel 4 and ITV, as well as a targeted Spotify audio campaign.

Results

We are delighted that as a direct result of the campaign, Express saw record sales numbers  (after 14 years of trading), and web traffic was up 300% YOY.

Services Used

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