Tram
Tram advertising is an unmissable and cost-effective way to reach local audiences and make a statement. With the option to advertise throughout the depot and on the trams, there are formats available to suit every budget.
Tram advertising offers your brand access to reach a diverse audience delivering coverage and frequency. 65% of all tram users are in professional or managerial occupations, whilst 50% of all regular tram journeys are made by young adults aged 16-34. (Source: TGI, Department for Transport 2016/17)
Tram passengers spend an average of 6-10 minutes waiting for the tram and 35 minutes travelling on the tram, meaning tram advertising gives consumers the time to absorb and act upon your message.
Tram advertising is available in major cities including Sheffield (Sheffield and Rotherham Supertram), Greater Manchester (Manchester Metrolink), Glasgow (Glasgow Subway), Birmingham and Wolverhampton (West Midlands Metro), Nottingham (Nottingham Express Transit), South London (Tramlink -Formerly Croydon Tramlink), Edinburgh (Edinburgh Trams), Newcastle Upon Tyne and Sunderland (Tyne and Wear Metro), Blackpool (Blackpool Tramway) and East London’s docklands (Dockland’s Light Railway).
Sheffield and Rotherham Supertram runs 25 trams across three routes (50 stops), linking five park-and-ride sites with the bustling city centre and giving easy access to the rail station, shopping areas, universities, Cathedral, sports arenas and entertainment venues. The tram has a combination of both rail track and street mode, meaning 50% of Sheffield’s trams run parallel to the pavements, offering the opportunity for your brand to interact with and engage shoppers, commuters and students.
Manchester Metrolink continues to grow, with a fleet of 120 trams, 93 stops (across seven lines) and 41 million journeys each year. (Source: Manchester Metrolink) Now, the addition of the new Trafford Park Line gives your brand the opportunity to connect and engage with those travelling to work, the shops, iconic attractions and on fun days out.
Glasgow Subway is the easiest way to get around the city, taking just 24 minutes to complete one circuit and visit all fifteen stations. Recording an average annual 13 million passenger journeys, it offers opportunities to reach your target audience and get your brand noticed (Source: Statisa)
Tyne and Wear Metro is made up of overground and underground stations across Newcastle, Sunderland, Gateshead, and the coast. It also links directly with Newcastle International Airport. The city centre stations are some of the busiest in the country with footfall increasing year on year. When advertising in the Tyne and Wear area, the Metro should be part of your plans.
West Midlands Metro is crucial to the everyday journeys of commuters in the West Midlands. Consisting of a fleet of 21 trams, covering 26 stops, 5 railway station interchanges and 13 miles of track it passes through some of the busiest footfall areas in Birmingham and Wolverhampton.
With over 7 million passenger journeys made (Source: West Midlands Metro) and trams running every 6-8 minutes during the day and every 15 minutes at night, advertising on the West Midlands Metro means your advert has the possibility to be seen by a wide audience daily.
Consisting of two lines, Nottingham Express Transit runs through the heart of the city (32-kilometre long), giving your brand valuable advertising exposure. With 60 tram stops and 19 million customers riding the tram every year, Nottingham Express Transit gives your brand the opportunity to reach a wide audience. It connects the suburbs with Nottingham’s main train station and the city centre.
South London Tramlink (Formerly Croydon Tramlink) serves approximately 30 million people each year and connects Zone 5's Croydon town centre to locations like Wimbledon, Merton, and Beckenham. The 39 stops, along 27 kilometres, are a mixture of street and off-street tracks
Edinburgh Trams- The 27 Edinburgh trams run for 14km from Edinburgh Airport to the City Centre, crossing some of the busiest areas, such as Haymarket, West End, Princes Street and St Andrew Square. Its 16 stops (four of which are at busy railway interchange stations) and 8 million yearly passenger journeys (based on 2019 figures- Source: Edinburgh Trams) offer your brand access to unrivalled advertising exposure.
Blackpool Tramway- These world-famous trams run 11 miles of Blackpool’s bustling promenade, stopping at tourist locations, such as the Golden Mile, Blackpool’s three piers and the Pleasure Beach.
East London’s docklands (Dockland’s Light Railway)- With six branches, Dockland’s Light Railway covers 38 kilometres of tracks and 45 stations. Serving parts of East and South East London the DLR also connects to the Emirates Air Line cable car and London City Airport.
Frequently Asked Questions
How much does it cost to advertise on a tram?
The cost of tram advertising varies depending on the format of the advert (tram wrap, superside, or interior panel), the number of adverts and the duration of the advertising campaign. Our media specialists know how to create strategic tram advertising campaigns that will deliver your brand and message to a targeted audience, quickly and inexpensively.
Can I advertise on specific trams in a specific area?
Yes, tram advertising is available in several cities across the UK including Sheffield, Manchester, Glasgow, Birmingham, Nottingham, Croydon, Edinburgh, Blackpool and London’s docklands.
Is tram advertising effective?
As with other forms of OOH advertising, tram advertising is highly effective, when well done. Tram advertising is a cost-effective way to deliver an impactful message to your target audience, constantly reminding them of your business/brand. Tram advertising effectively delivers results, whether it’s about driving sales online or in-store, generating new revenue by retaining existing customers or acquiring new ones.
What tram advertising formats are available?
Tram advertising is available in several formats- at the tram stations, tram stops and on the tram itself (interior and exterior). You will find more detailed information here (link back to main navigation with all the tram options on it) on all of the main formats of tram advertising that are available.
How can I measure how effective tram advertising is?
You will see an increase in web traffic or your order book with tram advertising. It is one of the most cost-effective but result-orientated ways of advertising today. Using our planning technology systems, we can provide you with predicted campaign delivery results, showing how tram advertising, alongside other media campaigns, can play an integral role in building brand awareness, broadcasting your message and driving traffic to your website.
How do you advertise on a tram?
Here are 5 short steps to help you…
- Select the cities that you would like to advertise in
- Look at the tram ad formats we have available and select your preferred formats
- Calculate your budget
- Think about your start date and the duration you would like the campaign to run for
- Contact our experts who can help you decide which tram ad format will be the most effective way to reach your target audience within your given budget.
How many people will see my tram advertising campaign?
Route helps to give us an estimated average calculation of the number of people who will see your tram advert and the number of times they will see it. Each campaign will be bespoke and during the planning phase, we will give you the exact number of people who will see it and how many times they will see it over the period of your campaign.
Watch our quick 2-minute video which explains in more detail how Route works
Tram Super Sides
Trams are over 75ft long and so a tram super side gives you the opportunity to advertise along the entire length of the tram. Sitting just above window height, on the tram's exterior, they provide a huge 'banner' advertisement which will give you the exclusivity of solus advertising on one side of the tram.
With panels positioned on both the nearside and far side of the tram, tram super sides reach above the clutter and demand attention of the city centre audience.
Because they travel on road, cutting through busy high streets, trams offer a strong high street presence, delivering high levels of pedestrian and vehicular audience coverage. This means that tram super sides provide a constant prompt close to retail and entertainment locations. Tram super side adverts are always on! Unlike other advertising formats you can’t turn them off, switch over or throw them away.
Frequently Asked Questions
How much does it cost to advertise on the side of a tram?
Tram super side advertising starts from £300 for two weeks (Media only).
Is advertising on the side of a tram an effective form of advertising?
Yes, advertising on the side of a tram is a highly targeted, high frequency method of reaching your target audience whilst they are in the city centre, travelling to work, the shops, social events and days out. Having a high frequency and repeated exposures ensures that your brand message is absorbed and retained. Imagine a consumer travelling to work on the same tram every day. Repetition builds reputation and awareness.
Tram Interiors
Tram interior advertising ranges from a small poster 1 metre x 30cm all the way up to total domination including window graphics, floor vinyl and wrapping the tram interior -which will fully submerge commuters during their journey.
The average tram journey takes between 27 and 35 minutes, leaving plenty of time for your brand and message to be absorbed therefore ensuring greater retention, recall and motivation to purchase. Tram interior advertising is a cost-effective way to get your message out to a captive audience as they travel.
Each tram interior advertising format is strategically positioned to give maximum impact and help reinforce your brand’s message. Having a captive audience, high dwell time and prime position enables brands to communicate their stories and draw in consumers with engaging long copy. The exposure time also lends itself to direct response adverts, using lots of detail allows a story to be told with a mix of creative messages that can be driven home to your audience.
Wrapped Tram
Wrapped trams make a real impact and drive brands/messages into the public domain, making your advert work hard to get your message and brand in front of commuters and pedestrians in the city centre.
The key advantage of a tram wrap is that your ad is constantly on the move. A statement outdoor poster site (75 foot long- four times the length of a bus and three times the length of an artic lorry) cutting through the heart of a city centre where consumers are most concentrated. Wrapped trams offer your brand a fantastic opportunity to promote your message/services.
Covering both sides of the tram, including windows and the rear of the tram, Tram Wraps are spectacular and unmissable. Being visually stunning and bold, wrapped trams get that talkability and PR brands seek, allowing them to stand out from the crowds even in the busiest of city centers. Taking advantage of the full vehicle to create your advert is an opportunity not to be missed.
Frequently Asked Questions
Is Wrapping a tram expensive?
A cost -effective way to wrap a tram is by running your campaign over one, two or three years as most of the cost comes from the production and installation of the tram wrap. And, if you are looking for a more cost-effective way to amplify your message and make a bold statement, you can simply leave the windows of the tram unwrapped- this creates a huge saving.
How effective is tram wrap advertising?
Tram wrapping is highly effective, when done well! Our team is highly experienced in helping you design your advert and pick the right route for your campaign. Tram wraps give you a chance to be truly individual with a moving billboard right in the heart of the city. The large scale of the message and high distinctiveness ensures instant visibility and brand recognition.
How do you design a tram wrap?
With our experience in designing tram wraps, we can help you stand out from the crowd. Talk to our design team about how best to utilise this unique format and ensure that your tram advert engages with your target audience.
Frequently Asked Questions
Is Wrapping a tram expensive?
A cost -effective way to wrap a tram is by running your campaign over one, two or three years as most of the cost comes from the production and installation of the tram wrap. And, if you are looking for a more cost-effective way to amplify your message and make a bold statement, you can simply leave the windows of the tram unwrapped- this creates a huge saving.
How effective is tram wrap advertising?
Tram wrapping is highly effective, when done well! Our team is highly experienced in helping you design your advert and pick the right route for your campaign. Tram wraps give you a chance to be truly individual with a moving billboard right in the heart of the city. The large scale of the message and high distinctiveness ensures instant visibility and brand recognition.
How do you design a tram wrap?
With our experience in designing tram wraps, we can help you stand out from the crowd. Talk to our design team about how best to utilise this unique format and ensure that your tram advert engages with your target audience.
6 Sheets
Tram 6 sheets are placed prominently alongside the tram network at tram stops. Being both affordable and unmissable, means that the 6 sheet posters reach out to your potential customers and engage with them whilst they wait for the tram- just like a bus stop.
Tram 6-Sheets deliver coverage and constant exposure due to seeing high volumes of commuters throughout the day. This is made up of passing cars and the audience waiting to board the tram.
Due to their size (6ft x 4ft), tram 6 sheets really draw the eye, helping your brand to build awareness or raise the profile of an event.
Tram 6 sheets can be bought both individually or in packs of 10 or 20 which are incentivised with discounted rates to encourage you to buy more.
Frequently Asked Questions
How much does tram 6 sheet advertising cost?
You can buy Tram 6 sheet advertising for two weeks to 52 weeks of the year so it fits within most budgets.
Is advertising on a tram 6 sheet an effective form of advertising?
Yes, advertising on a tram 6 sheet means that the size and position of your advert will draw the attention of and engage with those individuals waiting to catch the tram, as well as those passing by on the road. The constant exposure and high dwell time allow your brand message to be absorbed and retained.
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