Express Bi-folding Doors – Weybridge Showroom Launch Case Study

Using a range of local advertising to bring the new showroom to life.

Client Overview

Brief

We are proud to be the sole media partner for Express Bi-Folding Doors and hold full responsibility for the strategy, planning, and delivery of all of their media campaigns.

In May 2022, we planned and executed a multi-channel campaign to launch their new Weybridge showroom that had relocated from Redhill.

Solution

We produced a strategic media plan to establish brand awareness for Express Bi-folding Doors in Weybridge through using various outdoor platforms such as mega rears, rear panels, rail 48 sheets, and interior rail panels.

To further extend the reach of the new showroom messaging, we ran a Sky AdSmart TV campaign in Weybridge, Redhill and Romford. This allowed Express to not only communicate with their new customers in Weybridge but to let the people of Redhill and Romford (where they also have a showroom) know about the new move.

The final element of the campaign was a leaflet drop, for this we strategically selected the most affluent postcodes in Weybridge, to ensure that we cut out any wastage and got straight to the target audience, by delivering to the select 10,266 households.

Results

Over the course of the out-of-home campaign, we were able to achieve 109,807,483 impressions for the client, as well as an additional 1,195,657 through the SKY AdSmart TV campaign. As a result, the launch of the showroom was a great success!

Services Used

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