Express Bi-folding Doors: Launching the Weybridge Showroom

Full range of local advertising to bring a new showroom to life.

Client Overview

Client

Express Bi-Folding doors

Industry

Retail

Services

Marketing & Media

 

Brief

 

We are proud to be the sole media partner for Express Bi-Folding Doors, and hold full responsibility for the strategy, planning and delivery of all of their media  campaigns. 

In May 2022, we planned and executed a multi-channel campaign to launch their new Weybridge showroom that had relocated from Redhill.

 

Solution

 

We produced a strategic media plan to establish brand awareness for Express Bi-folding Doors in Weybridge by using various outdoor platforms such as mega rears, rear panels, rail 48 sheets, and interior rail panels.

To further extend the reach of the "new showroom" messaging, we ran a Sky AdSmart TV campaign in Weybridge, Redhill and Romford. This allowed Express to not only communicate with their new customers in Weybridge but to let the people of Redhill and Romford (where they also have a showroom) know about the move.

 

Results

 

This all resulted in a successful showroom launch for Express!

 

Services Used

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