Broadcast
Local Television
Local Television is a network of UK local TV channels producing local content, which is broadcast on Freeview, Virgin Media, Sky and online. By advertising on local TV, brands can target a specific group of people, so that you can tell your story, promote your business and spread your message in a specific part of the UK, helping you to connect with a local audience.
As an advertiser, you don’t always need or want to communicate with consumers on a national level. Local TV is a unique way for brands and organisations to target smaller pockets of people. And because it’s a cost-effective form of TV advertising, it will make your budget work its hardest, whatever you have to spend.
Local television advertising is ideal if you want to enhance brand awareness and local knowledge of your product or service, and ensure your voice is heard by the right people at the right time – not consumers who live too far away to be interested. It offers the ultimate in geographical targeting.
Our experts will strategically plan your advertising campaign, reaching the right people in the right place at the right time. In this way, we can make sure that your local message – from a new shop opening to a regional sporting event – is seen and responded to in the most effective way possible.
Frequently Asked Questions
What are the benefits of Local TV advertising?
TV advertising is the most effective and trusted form of advertising in the UK, getting your message out via television remains a popular form of advertising. And by focusing your advertising budget on local TV channels you can maximise your success, if your product or service is pertinent to a particular area, or if you want to increase brand awareness in a specific region. Local TV advertising also offers relatively good value options for spreading the word.
How much does Local TV advertising cost?
Television advertising is a cost-effective format, suitable for all marketing budgets. All campaigns can be planned to fit any budget and with our ability to target your customers more specifically, we can deliver a return on investment.
Costs vary depending on a number of factors, including:
- The number of spots being booked
- The predicted audience delivery figures
- The duration of the advertising campaign
Based on your target audience and geographical area we can provide you with a fully costed proposal to meet your advertising objectives and fit with your budget.
Where can I do Local TV advertising?
Local content is broadcast via Freeview, Virgin Media, Sky and online – so you have a wide range of options when it comes to local television advertising.
Who sees Local TV advertising?
Local TV advertising is seen by a specific audience of viewers, making it the perfect opportunity for spreading the word about a geographically-focused product, service, event or launch. Available on TV and online, it’s accessible by a wide range of consumers.
National and Regional Television
Whether big or small, tactical or strategic, there are national and regional TV advertising and sponsorship opportunities to fit all budgets. These range from a simple on-air association with a single programme to a long-term, fully integrated partnership, which includes branded content, product placement and televised branded events.
Thanks to the scale and reach of television, TV advertising and sponsorship is still the most effective way to invest your advertising budget. In fact, it delivers the most profit at the greatest cost-efficiency, for the lowest risk (Source: Thinkbox).
And because you can target your advertising by region, if you choose, you can be sure that your advertising budget will work even harder by reaching out to a specific geographical group of consumers, who will be more interested in your hotel opening, restaurant launch, theatre show or housing development, for example.
Possibilities exist around the programme, in the programme, in the ad-break and off-screen. And in terms of content partnerships, brands can borrow the values of programmes to increase trust in a product by association.
Our expert team can help you plan and deliver a successful campaign on national and regional television – tell us who you want to advertise to and we’ll find the right spot, the right programme or the right partnership to boost your brand.
Frequently Asked Questions
What are the benefits of national and regional TV advertising?
The most effective and trusted form of advertising in the UK, getting your message out via television remains the most popular form of advertising. With 68% of adults watching 50+ linear TV ads a day (Source: The Broadcasters’ Audience Research Board) and 17 million people use one of the broadcaster's VOD players – there’s no better way to reach consumers.
By focusing your advertising budget on regional TV brands, you can maximise success, if your product or service is pertinent to a particular area, or you want to increase brand awareness in a specific region.
Long term links with particular programmes in terms of sponsorship and product placement can also support and build trust in your brand.
How much does national and regional TV advertising cost?
Television advertising is a cost effective format, suitable for all marketing budgets - and works even harder for your money when you target it. All campaigns can be planned to fit any budget and with our ability to target your customers more specifically we can deliver a return on investment.
Costs vary depending on a number of factors, including:
- The number of spots being booked
- The predicted audience delivery figures
- The duration of the advertising campaign
Based on your target audience and geographical area we can provide you with a fully costed proposal to meet your advertising objectives and fit with your budget.
Where can I do national and regional TV advertising?
There is a great range of options when it comes to advertising on television. Whether you’re interested in national or regional, in-programme or in the ad break, talk to us about your brand aims, who you want to reach and your targets, and our team will help you focus your advertising where it will work the hardest for you.
Who sees national and regional TV advertising?
Its scale and reach are unbeatable – accounting for 38% of the average person’s media every day (Source IPA Touchpoints 2020) making national and regional television the most popular form of video. TV ads can be seen by all demographics – on live TV and Video on Demand. And most importantly for businesses looking to advertise on TV, it accounts for 91% of all video advertising that is seen.
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