The Broadway Bradford

Client

The Broadway Shopping Centre

Industry

Retail

Services

Marketing

Brief

After the success of last year, The Broadway asked us to plan 2021's Christmas media campaign,  promoting the shopping centre and its events.

Solution

We used media formats, which The Broadway had highlighted as being the most successful in 2020,  in and around Bradford city centre to highlight The Broadway as the local destination of choice for Christmas gifting, family days out, festive meals and entertainment.

Results

Result was a successful 30.5% average increase in weekly footfall year on year.

Video

Bradford Broadway Christmas Campaign 2021

Services Used

Explore Work Showcase