Leeds Sixth Form Centre (LSFC) Recruitment Campaign for Luminate Education Group

Luminate Education Group, a passionate collective of education providers based in Yorkshire, collaborated with us for an effective media-based ad campaign to boost student recruitment for Leeds Sixth Form College (LSFC).

Client Overview

Client

Luminate Education Group

Industry

Education

Services

Marketing & Media

Brief

Based in Yorkshire, Luminate Education Group is a collective of passionate education providers who deliver inclusive and aspirational education for all. Our brief was to plan an effective media campaign for Leeds Sixth Form College’s (LSFC) latest student recruitment drive.

Solution

The Ark worked with Luminate and LSFC to determine the specific audiences and geographical areas they wanted to target. We then planned a targeted 2-week media campaign aimed at both students and influencers within these specific geographical areas.

Results

The campaign delivered 52,346 digital playouts and an estimated 401,120 impacts and was a huge success, resulting in LSFC’s student recruitment being up 69% on the previous year.