Roundabout advertising offers one of the most effective ways of reaching a wide target audience including drivers, commuters, public transport users, cyclists and pedestrians. Located at the gateway to towns, cities, retail parks and airports, roundabouts offer huge potential to engage with large audiences when they’re on the move, allowing your business to create a big presence and strengthen brand recognition.
If your target audience includes drivers, commuters, public transport users, cyclists and pedestrians – in fact, anybody on the UK’s busy roads – roundabout advertising offers one of the most effective ways of reaching them. Roundabouts are often located at the gateway to towns, cities, retail parks and airports, on main arterial roads with high traffic numbers, offering huge potential to engage with large audiences when they’re on the move.
Roundabout sites provide a highly trusted and visible form of advertising and are great for keeping your business front-of-mind with local customers and visitors to the area. Promoting your business to thousands of people every day helps to put your name on the map, increasing local knowledge and awareness on an ongoing basis. Roundabout advertising helps create a long-term presence and strengthens the recognition of brands, locally or regionally.
Watch our short video on roundabout advertising:
Frequently Asked Questions
How much does roundabout advertising cost?
Roundabout advertising costs vary depending on a number of factors, including:
- The number of sites being booked
- The predicted audience delivery figures
- The duration of the advertising campaign
Based on your target audience and geographical area we can provide you with a fully costed proposal to meet your advertising objectives and fit with your budget.
Where can I advertise on roundabouts near me?
Roundabout advertising is subject to agreement by the Local Council in any given area. Roundabout advertising is only available where Council permission has been granted. More and more local Councils are implementing roundabout advertising as it is a valuable source of revenue for them so it is highly likely that there will be options in your target area.
What are the benefits of roundabout advertising?
Roundabout advertising is a cost-effective, extremely effective and trusted solution for building a local brand presence, with repeated exposure (generally daily) increasing brand recall. It gives the ability to target local (and regional) audiences and helps build a reputation in the local community.