Elmhurst Windows Case Study
Boosting Brand Awareness with Bus Advertising
Client Overview
Client
Industry
Retail
Services
Marketing & Media
Brief
Elmhurst Windows are a family business who pride themselves on providing quality home improvement products at competitive prices. The main objectives that they wanted to achieve, were to to increase their brand awareness, and to drive footfall to both their Leeds showroom and website.
Solution
Elmhurst first started using bus advertising 30 years ago and have always received a great response. As a result, we wanted to take them back to their 'On the Buses' roots, and deliver them a successful marketing campaign through this powerful medium.
For Elmhurst, we utilised mega rears, side panels, and rear panels to create a strong presence around Leeds City Centre.
Results
Their managing director had the following to say about the campaign;
"We have seen so much success and response from the buses; we can't quite believe the amount of leads and sales!". ~Richard Abrahams
Services Used
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