Supermarket advertising provides brands with an opportunity to inspire and engage shoppers at a local, regional or national level. Whether you’re selling a product in-store, have an event taking place or you’re looking to increase footfall into your business, supermarket advertising is a proven advertising tool which influences behaviour.
Advertising in supermarkets is a great way to engage with your customer, enriching their experience in-store and providing them with tailored advertising that boosts the visibility of brands and generates additional sales. And because the adverts are uniquely positioned within the store, they engage customers from the moment they step through the door – inspiring their purchases and putting the spotlight on promotions.
Because shoppers who are already in the store have the right mindset to make a purchase, supermarket advertising can be a highly successful way to grow your brand. With proven opportunities in retailers across the UK, you can maximise the impact and cost-effectiveness of your advertising – from a single site to multiple city locations.
Stores can be assessed on a local level to ensure your message is the right one for those customers – based on offers, product launches and more. Picking the stores with the highest footfall or most transactions can ensure that your advertising is placed in the supermarkets that will work hardest for you, too.
Frequently Asked Questions
What are the benefits of supermarket advertising?
Shoppers who have already arrived at the store are receptive, so it’s the perfect time to advertise to them as they’re open to new ideas and poised to make a purchase. Advertising in a supermarket also gives brands the opportunity to raise awareness of events, promotions and launches as customers enter the store, influencing their shopping decisions at a strategic time and enhancing the shopper experience.
How much does supermarket advertising cost?
Supermarket advertising is a cost-effective format, suitable for all marketing budgets. Costs vary depending on a number of factors, including:
- The number of sites being booked
- The predicted audience delivery figures
- The duration of the advertising campaign
Based on your target audience and geographical area we can provide you with a fully costed proposal to meet your advertising objectives and fit with your budget.
Where can I use supermarket advertising near me?
There is a wide range of opportunities to advertise in some of the UK’s leading supermarkets with digital screens installed in Tesco, ASDA, Sainsbury's and Waitrose. This means you can tailor your advertising to ensure your brand reaches the right shoppers in the right locations at the right times.
Who sees supermarket advertising?
Supermarket advertising is visible to a wide range of the population, across all demographics. As audiences continue to grow, and consumers are on the lookout for inspiration, this is a vital opportunity to deliver messaging that’s timely and relevant to consumers of all ages and life stages. Located near store entrances, digital supermarket advertising engages with shoppers the moment they enter the store, at a strategic time in their decision-making process.