London’s Canary Wharf - with the Docklands Light Railway (DLR) - offers flexible and engaging advertising opportunities to suit your needs and budget. It is unique in its ability to engage influential, hard to reach business decision-makers on their daily commute – so you can rest assured that you will be targeting your campaign to an audience who are affluent, confident and ready to spend.
With an average footfall of 1.23 million over an average 4-week period, it is an ideal way to get your brand and message across to the 65% ABC1 audience in an effective and cost-efficient way. These are people who take the same journey possibly many times a week, so they will be exposed to your campaign on a repeated basis. This is your chance to make your mark in their minds and create advertising that’s memorable, recalled and researched, even after the passenger has left this vibrant part of the Capital.
Advertising in Canary Wharf and on the DLR includes digital and poster sites, so whether you’re spreading the word about brand new places to live, the hottest new restaurant, a must-stay hotel or an investment opportunity, you can do it in an engaging, colourful, exciting and dynamic way in London’s buzzing business district.
Frequently Asked Questions
What are the benefits of advertising in Canary Wharf, on the DLR?
Advertising in this iconic part of the Transport for London network uniquely puts your message in front of affluent and influential passengers who are on their travels. These are the Capital’s decision makers so you have an unrivalled opportunity to create a stand-out and highly creative campaign which consumers will see while they go about their daily commute. With 1.5bn journeys taken annually, you will be able to spread your message to large volumes of people – a captive audience of consumers who are poised to make their next purchase or investment.
How much does advertising in Canary Wharf stations on the DLR cost?
Advertising in Canary Wharf is cost-effective and suitable for all marketing budgets. Costs vary depending on a number of factors, including:
- The number of sites being booked
- The predicted audience delivery figures
- The duration of the advertising campaign
Based on your target audience and geographical area we can provide you with a fully costed proposal to meet your advertising objectives and fit with your budget.
Where should I advertise in Canary Wharf stations and on the DLR?
This unique area includes the DLR so you can focus your advertising purely in the Canary Wharf area or spread your message a little wider and take in stations along the DLR. We can give you insight into the audiences in each area to help you make your decision.
Who sees advertising in the Canary Wharf and on the Docklands Light Railway?
With an average footfall of 1.23 million over an average 4-week period, your advertising will be seen by a captive audience of affluent, talkative and socially confident people who make decisions on a daily basis and will be open to seeing your adverts. Not only are the City’s most influential business minds, but you will also be able to target tourists in the area or those heading further out on the DLR, to the O2 Arena or Greenwich, for example.