Bradford City Football Club Case Study

Boosting Season Ticket Sales

Client Overview

Client

Bradford City Football Club

Industry

Sport

Services

Marketing

Brief

Bradford City Football Club asked The Ark Media to promote their 'Take Me Home' new season ticket launch.

Solution

We carefully selected outdoor advertising sites in Bradford that would catch the attention of Bradford City fans, giving them a push to get behind the bantams.

Results

Bradford City Football Club saw a 10% increase in year on year ticket sales growth. In addition, the ‘Take Me Home’ campaign won Gold in the ‘Best Club Marketing Initiative’ category at the Football Business Awards.

Services Used

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