Gilchrist Bakery: Transforming the Wholesale Business

Bringing a local story to life with a strategically placed timeline on the wall, allowing customers to experience it as they walk by.

Client Overview

Client

Gilchrist Bakery

Industry

Food

Services

Marketing, Design & Print

Brief

Gilchrist Bakery asked us to transform the wholesale side of their business to attract local shops, hotel chains, and mass catering businesses to order their Gilchrist bread and confectionery daily or weekly.

Solution

We worked with Gilchrist Bakery to deliver a high-standard bakery experience for potential wholesale customers at every interaction. We revamped their print marketing tools, redesigned their E-shots and converted their York Road office space for customer visitation.

Results

Through these efforts, we helped Gilchrist Bakery tell their story and expand their wholesale by over 33% in the first two years. 

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