University Advertising
The best way to connect with 18-25-year-olds
The best way to connect with your ideal audience, in this case, students, is to put ads where they spend their time, such as student union buildings, bars, sports centres, venues, and libraries. It’s here that they’re in their comfort zone and highly responsive to the marketing aimed at them.
University screen advertising, or digital signage, is a strategic method of promoting events, activities, and services across university campuses using digital screens. These screens are typically placed in high-traffic areas such as student unions, libraries, cafés, and lecture buildings to ensure maximum visibility and engagement. The primary goal is to capture the attention of the student demographic, which various brands and businesses highly value due to their tech-savvy nature and influential peer networks. Digital screens offer dynamic and interactive content, including videos, animations, and vibrant imagery, making advertisements more engaging and memorable than traditional posters. This form of advertising is cost-effective, with flexible pricing options catering to local businesses and global brands, allowing them to maximise their return on investment by targeting students where they socialise and spend their time.
University screen advertising can be part of a broader multi-channel marketing strategy, enhancing visibility and engagement when combined with other out-of-home media such as bus shelters, street hubs, and billboards. Universities often have specific branding guidelines that advertisers must adhere to, ensuring that all digital signage content is consistent with the university's brand standards. This method of advertising is not only effective but also accessible, as some universities offer this service free of charge to all schools and departments, making it an attractive option for promoting events and activities. Overall, university screen advertising is a powerful tool for reaching the student demographic, leveraging strategically placed digital screens to deliver dynamic content that captures attention and drives engagement.
University Advertising Benefits
Targeted Reach: University screen advertising allows businesses to target a specific and valuable audience—students aged 18 to 24—who are often tech-savvy, socially conscious, and influential in their peer groups.
High Visibility: Digital screens are strategically placed in high-traffic areas such as student unions, libraries, and lecture buildings, ensuring that advertisements are seen by a large number of students.
Dynamic and Engaging Content: Unlike traditional posters, digital screens can display dynamic content such as videos, animations, and vibrant imagery, making advertisements more engaging and memorable.
Cost-Effective Advertising: This form of advertising offers flexible pricing options, making it accessible for both local businesses and global brands. It allows advertisers to maximize their return on investment by targeting students where they spend their time.
Multi-Channel Integration: University screen advertising can be part of a broader multi-channel marketing strategy, enhancing visibility and engagement when combined with other out-of-home media such as bus shelters, street hubs, and billboards.
Compliance and Branding: Universities often have specific branding guidelines that advertisers must adhere to, ensuring that all digital signage content is consistent with the university's brand standards.
Frequently Asked Questions
What are the benefits of university advertising?
This is the perfect chance for you to reach a specific audience of predominantly 18-25 year olds – in an environment that’s tailored to them and which represents their comfort zone. Students are often making purchasing decisions on their own for the first time, so your advert can have a powerful effect. Whether you’re advertising on campus or in a student-specific venue, you know that your message will talk directly to them.
How much does university advertising cost?
Advertising in universities is a cost-effective format, suitable for all marketing budgets. Costs vary depending on a number of factors, including:
- The number of sites being booked
- The predicted audience delivery figures
- The duration of the advertising campaign
Based on your target audience and geographical area we can provide you with a fully costed proposal to meet your advertising objectives and fit with your budget.
Where can I use university advertising near me?
With poster sites and digital screens in universities, colleges and further education sites across the UK – plus student venues in the UK’s towns and cities – we can find the perfect location for your advertisement. Tell us which students you want to advertise to, and we’ll find the right spot.
Who sees university advertising?
Naturally, students are your number one target audience in university advertising. But you can focus on freshers, returning students, mature students or post-grads. You even have the opportunity to advertise to staff or parents on open days. So, if you want to promote a sporting event, drinks promotion, festival lineup, student housing or jobs fair, university advertising is an opportunity you won’t want to miss.
