Taxi Advertising
Drive Your Message Home
Taxis are ubiquitous in city centres, frequently seen around critical locations such as bus and train stations, airports, and tourist attractions. With taxis spending an impressive 95% of their time in the city centre, your brand is guaranteed to be noticed by a vast number of consumers. Passengers, even on short trips, are a captive audience, providing an excellent opportunity to communicate your message. The integration of mobile and social media interactions ensures that your message will resonate with riders long after their trip is over. You can strategically focus on advertising locally by targeting taxis in specific cities like London or Leeds, or opt for a national campaign to create a significant impact across the UK and beyond as taxis transport passengers to and from airports.
Taxi advertising has a diverse range of advertising options, including full wrap livery, side ads, rear windows, and the backs of tip seats, allowing you to customise your campaign for both passengers and passers by. Full-wrap taxi cab advertising is particularly effective, as it ensures that everyone, including drivers and pedestrians, sees your message. This comprehensive approach to taxi advertising maximises visibility and engagement, making it a powerful tool for brand promotion. Whether you aim to capture the attention of local commuters or reach a broader audience, taxi advertising provides a versatile and impactful solution for your marketing needs.
Taxi Advertising is Essential for Your Media Plan This Year
Taxis, especially black cabs, are more than just transport vehicles; they serve as mobile billboards that command attention on the bustling streets of UK cities. Trusted by the public and deeply woven into the urban fabric, taxis provide a unique and effective platform to elevate your brand. The constant movement of these cabs through high-traffic areas such as city centres, train stations, and tourist attractions ensures that your advertising message reaches a wide and diverse audience. With over 75% of black cabs now utilising green technology, your advertising efforts not only gain visibility but also support environmental sustainability, aligning your brand with eco-friendly practices.
Taxi advertising allows for a range of creative options, from full wrap liveries that transform the entire vehicle into a moving advertisement to more targeted placements like side ads, rear windows, and tip seat backs. This flexibility enables you to tailor your campaign to specific audiences, whether you're focusing on local commuters in cities like London and Leeds or aiming for a broader national reach. Additionally, the integration of digital and interactive elements, such as QR codes and social media prompts, can enhance engagement and ensure that your message resonates with passengers long after their journey ends. By leveraging the iconic presence of black cabs, your brand can achieve high-impact visibility and connect with consumers in a memorable and meaningful way.
Dominate the City with Visibility
Did you know that:
90% of consumers report that wrapped taxis are exceptionally eye-catching, making your brand impossible to ignore.
95% of taxi time is spent in city centres, guaranteeing that the urban masses will see your message.
83% of people remember out-of-home advertising just before making purchase decisions, placing your brand at the forefront in critical moments.
Benefits Of Taxi Advertising
High Visibility: Taxis are constantly on the move in high-traffic areas, ensuring that your advertisement is seen by a large and diverse audience throughout the day.
Targeted Reach: You can focus your advertising efforts on specific cities or regions, such as London or Leeds, to effectively reach your desired local audience.
Cost-Effective: Compared to other forms of outdoor advertising, taxi advertising offers a cost-effective solution with various options to fit different budgets.
Environmental Sustainability: With over 75% of black cabs now utilising green technology, your advertising supports environmental sustainability, aligning your brand with eco-friendly practices.
Captive Audience: Passengers in taxis are a captive audience, providing an excellent opportunity to communicate your message effectively, even during short trips.
Flexible Advertising Options: Taxi advertising offers a range of creative options, including full wrap liveries, side ads, rear windows, and tip seat backs, allowing you to customise your campaign for maximum impact.
Frequently Asked Questions
What are the benefits of taxi advertising?
Taxis are the ultimate moving billboard – travelling within a city, around the UK or engaging with customers from around the world – and visible to a wide number of people, 24/7. Taxi advertising allows you to tailor your message to holidaymakers, customers on their way to a show or sporting event, business travellers, shoppers, students and more. With a captive audience to read and dwell on your ad, for greater recall and enhanced interaction. It’s the perfect way to get your campaign out and about.
How much does taxi advertising cost?
Advertising on taxi cabs is a cost-effective format, suitable for all marketing budgets. Costs vary depending on a number of factors, including:
- The number of cabs being booked
- The predicted audience delivery figures
- The duration of the advertising campaign
Based on your target audience and geographical area we can provide you with a fully costed proposal to meet your advertising objectives and fit with your budget.
Where can I use taxi advertising near me?
With taxi advertising opportunities right across the UK, you tell us where you’d like to promote your brand and we’ll find the taxis for you. From city-specific firms to specialist airport companies, we can tailor your taxi advertising to meet your specific needs.
What kinds of taxi advertising formats can I use?
There is a whole range of exciting and innovative formats available for taxi ads. From full wraps and side ads to rear windows and the back of seats – we can help you make the right decision based on the audience you want to target.
Who sees taxi advertising?
Almost everyone has the potential to see your taxi advertisement. Not just the passengers who have the luxury of time to read your ad while they’re on their journey - but drivers and passengers in all other vehicles and pedestrians. You have a local, national and global audience opportunity, too. Taxis carry your campaign far and wide.
