Shopping Mall & Centre Advertising
Shopping Mall /Centre Advertising remains a powerful tool for businesses to reach a diverse and engaged audience. Even in an increasingly digital world, physical retail environments continue to play a crucial role in consumer behavior. The Ark Media offers comprehensive advertising solutions in shopping centres across the UK, leveraging the high foot traffic and consumer engagement in these spaces. Shopping Malls offer a variety of advertising formats, including digital screens, lift panels, posters, restroom advertisements, static boards, and car park flags and banners. These formats provide numerous opportunities for brands to engage with shoppers dynamically and effectively. Digital screens allow for video and real-time updates, while lift panels and posters ensure high visibility in frequently used areas. Restroom advertisements offer a captive audience, and static boards and car park signage create a strong visual presence. Overall, these diverse advertising formats enable brands to create comprehensive and engaging campaigns that reach a wide audience.
Why Choose Shopping Centre Advertising?
Regular Reminders: Shopping centre advertising provides regular reminders throughout the shopper journey, allowing brands to entice and influence significant numbers of shoppers to make last-minute purchases
High Footfall: Thousands of people visit shopping centres that are usually open seven days a week, and often have extended opening hours
Purchasing Mindset: Shopping centre advertising is a great opportunity to reach people when they are in a purchasing mindset in their own leisure time
Extended Dwell Time: With many shopping centres now accommodating restaurants, cinemas, and other leisure activities, opportunities for consumers to see advertising and dwell time at advertising sites are increasing as people spend longer on site
Key Benefits:
High Reach: With 70% of adults visiting major shopping malls across the UK, shopping mall advertising provides an opportunity to reach millions of shoppers who are ready to spend
Diverse Audience: The audience includes a wide range of demographics, from Gen Z and Millennials to families and couples
Influence on Spending: Advertising in shopping malls can influence over £1 billion in consumer spending each week
Advertising Formats The Ark Media offers various formats for shopping mall advertising:
High Visibility: Digital screens are strategically situated in high visibility, high footfall areas of shopping centres
Shopping centres remain a vital hub for consumer activity, making them prime locations for advertising. For instance, Affinity Staffordshire (formerly Freeport Talke Shopping Outlet) attracts approximately 3.8 million visitors annually, translating to over 73,000 weekly visitors. This high footfall is ideal for high-visibility campaigns targeting diverse demographics. Despite the rise of online shopping, 57% of people visit a shopping centre at least once a month, with 47% visiting weekly. With that in mind 95% of Gen Z consumers have visited a shopping mall in the last three months. The key shopping periods, such as Valentine's Day, Mother's Day, and Christmas, account for 10% of annual retail spend, presenting significant opportunities for advertisers. These statistics highlight the continued relevance and potential of shopping centres for effective advertising campaigns.
Frequently Asked Questions
What is shopping centre advertising?
Shopping centre advertising is the concept of utilising the indoor and outdoor space and facilities at the centre to target shoppers with marketing from brands about their products / services. The shopping centre itself usually manages this, sometimes via a 3rd party company. We can provide you with a full recommendation of which shopping centres are the most relevant for your target audience, and which sites within each centre will be the most effective for your campaign objectives.
What is a shopping centre screen?
Shopping centre screens are digital screens situated in high visibility, high footfall areas of shopping centres. The LED screens come in different shapes and sizes and can add significant value to the shopping centre environment by delivering shoppers a source of interaction and encouraging them to stay longer and increase purchase quantity/value. Advertisers can buy space on these screens, generally in the form of 10 second slots which will show their advert a set number of times in an hour.
How much does it cost to advertise in a shopping centre?
Costs to advertise in a shopping centre vary depending on a number of factors, including:
- Which format is used eg digital screens, car park banners, lift panels
- The predicted audience delivery (footfall) figures
- The number of sites/formats being booked
- The duration of the advertising campaign
We can create a plan to suit your budget that will optimise the amount of people within your target audience who will see your advert.
Which shopping centres can I advertise in?
Most shopping centres across the UK offer some form of advertising opportunities, the scope of which will vary depending on their size, the nature of the facilities and the management of the centre. We can access all these opportunities on your behalf and based on your target area and audience we will provide you with a recommendation on the most effective centres for you to use.
Large Shopping Centre Screens
Malls Live XL is The Ark Media's premium network of large-scale shopping centre display advertising in key retail and leisure destinations across the UK. These large advertising screens ensure your brand is seen and remembered. With a bespoke design and cinematic scale, these unmissable screens are in close proximity to key stores and create an instant impact, helping to ensure a truly memorable advertising campaign.
Key Features :
Large, Premium Screens: Large digital screens, high-quality digital screens that provide a bold and impactful way to deliver your message.
Strategic Locations: These screens are strategically placed in high footfall areas within shopping centres, ensuring maximum visibility and engagement.
Dynamic Content: The digital flexibility of Large Digital Screens allows for dynamic and engaging content, making it the perfect partner to mobile and other digital activities.
Benefits:
Amplify Campaigns: Large digital screens are perfectly complements and amplifies smaller digital campaigns, like those featured on our other digital screens. A bigger canvas means a bigger opportunity to deliver your message in an unmissable, bold, and impactful way.
High Visibility: The large screens are designed to capture the attention of shoppers, ensuring your brand is seen and remembered.
Engagement: The strategic placement and dynamic content capabilities of Large Digital Screens creates an engaging experience for shoppers, increasing brand recall and influence on purchasing decisions.
Watch Are Quick Video On Shopping Centre Advertising
Lift and Escalator Advertising In Shopping Centres
Lift & Escalator Advertising
Lift door advertising and escalator panel advertising in shopping centres can significantly enhance your marketing strategy by capturing the attention of shoppers in high-traffic areas. These advertising mediums ensure that your advertisements are seen by a large and diverse audience, leading to increased brand awareness and customer engagement. Lift door advertising creates a lasting impression as shoppers wait for or use the lift, allowing for extended exposure compared to other forms of advertising. This prolonged interaction helps reinforce your brand message and makes it more memorable. Additionally, lift door advertising can be visually striking, utilizing the full surface area of the doors to create impactful and eye-catching designs that stand out in the shopping centre environment.
Escalator panel advertising offers similar advantages, with the added benefit of reaching shoppers as they move between different levels of the shopping centre. This type of advertising can be particularly effective in guiding customers to specific stores or promotions located on different floors. By strategically placing advertisements on escalator panels, you can influence the shopping journey and direct foot traffic to desired locations. Both lift door and escalator panel advertising provide a cost-effective way to maximize your marketing efforts, offering high visibility and engagement while allowing for flexibility and adaptability in your marketing strategy. Advertisements on lift doors and escalator panels can be easily updated or changed to reflect new promotions, seasonal campaigns, or special events, making them a dynamic and versatile choice for your marketing needs.
What Are The Benefits ?
High Visibility: Both lift doors and escalator panels are located in high-traffic areas, ensuring that your advertisements are seen by a large and diverse audience.
Extended Exposure: Lift door advertising provides prolonged interaction as shoppers wait for or use the lift, helping to reinforce your brand message and make it more memorable.
Guiding Foot Traffic: Escalator panel advertising can effectively guide customers to specific stores or promotions by influencing their shopping journey as they move between different levels of the shopping centre.
Cost-Effective: These advertising mediums typically require less investment compared to large-scale digital or outdoor advertising, yet they offer high visibility and engagement.
Flexibility and Adaptability: Advertisements on lift doors and escalator panels can be easily updated or changed to reflect new promotions, seasonal campaigns, or special events, allowing for a dynamic marketing strategy.
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