Bus Station Advertising
Target a Captive Audience with High-Impact Digital Displays.
Bus station advertising exposes your brand to a captive audience in a receptive mindset. With an average dwell time of 8 minutes, bus station digital screens allow consumers time to read, absorb and act upon your message.
What Is Bus Station Advertising ?
These digital screens run geotargeted subtle motion messages, enhancing the impact of your creative work on the LED display. These dynamic screens offer a variety of creative opportunities that can be quickly updated and scheduled for specific times of the day, ensuring that your advertisements remain relevant and captivating to a receptive audience in otherwise unstimulating environments. This flexibility allows for timely and targeted messaging that can adapt to different audiences and contexts, maximizing engagement and effectiveness.
Digital bus station advertising provides an excellent opportunity to engage a pedestrian audience in town for work, education, or social events. These screens enable your brand to reach and inspire pedestrians, driving interaction and impulse purchases. The audience at bus stations typically includes young to middle-aged weekday commuters and weekend leisure visitors with medium to high disposable incomes, making it a valuable channel for any media plan. The demographics span various age brackets, from the youth market to the retired generation, ensuring broad and diverse reach for your advertising campaigns.
Bus Station Benefits
High Visibility and Foot Traffic: Bus stop advertising benefits from high visibility and foot traffic, ensuring that your message is seen by a large number of people.
Targeted Demographics: It allows you to target specific demographics effectively, ensuring that your message reaches the right audience.
Cost-Effective Marketing: Bus station advertising is a cost-effective marketing strategy, providing significant exposure without the high costs associated with other forms of advertising.
Frequency and Repetition: The frequent exposure to bus stop ads helps reinforce your message through repetition, increasing brand recall.
Geographic Coverage: Bus station ads offer extensive geographic coverage, reaching people in various locations throughout the city.
Creativity and Innovation: The format allows for creative and innovative advertising solutions, making your message stand out and engage the audience
Frequently Asked Questions
How do I advertise in a bus station?
- Think about your target audience, who do you want to reach?
- Think about which areas of the UK you would like to target.
- Speak to one of our team who can help you plan an effective campaign based around your budget.
Is bus station advertising expensive?
One common misconception is that bus station advertising screens are only accessible to big brands with big budgets. These digital screens are affordable and cost-effective. Bus station advertising can be bought daily, weekly or monthly, accommodating all budgets.
Is bus station advertising effective?
Bus station advertising is an effective way of quickly achieving significant exposure for your brand, as screens are located in key high-profile areas with heavy footfall. Due to the increasing numbers of commuters choosing to use a Park and Ride service, bus stations are becoming significantly busier. You can target students and workers going into and out of the city on their daily commute. And at certain times of the day, you can also target shoppers and those heading to the city for social nights out.
Can I advertise in specific bus stations?
Bus station advertising is available in certain cities in the UK. We can select the stations you want to target. For example, in West Yorkshire, we could select Leeds, Huddersfield, Halifax, Dewsbury and Bradford.
What are the benefits of bus station advertising?
Advertising on bus station digital screens allows your brand to change copy and remain relevant to your audience. With the ability to specify precise time slots, your brand can target specific pedestrians at different times of day and therefore promote a specific message, promotion or event. Another benefit is the ability to have flexible campaign durations, unlike static 4 or 6 sheets.
Who sees bus station advertisements?
Bus stations are a hub for a wide mix of demographics. For example, Leeds is a hub for business and as a result, it is an affluent area over-indexing on ABC1s. Due to inflated city parking prices and congested peak time traffic, more and more commuters are choosing to use Park and Ride services-being dropped off at city centre bus stations. As a result, you can target an affluent, professional audience who have a more disposable income and greater smartphone ownership, making them more connected consumers.
Based on your target audience, we will choose a station(s) that is relevant and will allow your target audience to see your ad.
