Bus Shelter Advertising
Engage Commuters, Pedestrians, and even Motorists with High-Impact Ads.
Bus shelter advertisements provide unbeatable access to people when they are out of their homes. Consider how many individuals sit in a bus shelter every day! With 90% of the UK population living within five minutes of walking distance from a bus stop, bus shelter ads are an effective way to reach a wide audience (Source: Route). These ads not only target commuters but also promote your business to pedestrians and motorists. Over a two-week period, 84% of the UK population sees bus shelter advertising, making it a powerful medium for visibility (Source: Route). The high dwell time and the option to choose between digital and print media offer endless creative possibilities to deliver your message cost-effectively. The size, brightness, and eye-level position of these ads enable them to stand out and effectively engage your audience.
Static bus shelter ads are strategically placed on most streets and key commuter routes, allowing your business to reach various target audiences. Digital bus shelter ads, on the other hand, offer an innovative platform for advertising, located in high footfall areas across the UK, including 136 cities and towns. These digital screens incorporate incredible technologies such as motion detection, facial recognition, and touch screens, creating the perfect platform for consumer engagement. The combination of strategic placement and advanced technology ensures that bus shelter advertisements are a versatile and impactful way to promote your business.
Benefits of Bus Shelter Advertising
Wide Reach: With 90% of the UK population living within five minutes of a bus stop, bus shelter ads have the potential to reach a vast audience.
High Visibility: Positioned at eye level, bus shelter ads are hard to miss, ensuring that your message stands out to pedestrians, commuters, and motorists alike.
Extended Exposure: The high dwell time at bus shelters means that people spend more time viewing your advertisement, increasing the chances of engagement.
Versatile Media Options: You can choose between digital and print media, allowing for creative flexibility and the ability to tailor your message to different audiences.
Strategic Placement: Static bus shelter ads are strategically placed on key commuter routes and busy streets, maximizing exposure to various target audiences.
Innovative Technology: Digital bus shelter ads incorporate advanced technologies like motion detection, facial recognition, and touch screens, creating interactive and engaging advertising experiences.
Frequently Asked Questions
Does bus shelter advertising work?
Bus shelter advertising is a highly effective way to ensure your brand gains excellent exposure to a wide audience. Bus shelter advertising can be used to achieve targeted awareness and can easily be combined with other advertising formats, such as Street Hubs and buses, which gives your business maximum exposure.
How much does it cost to advertise on a bus shelter in the UK?
The average cost of bus shelter advertising is around £300 for two weeks exposure.
Can I pick specific bus shelters to advertise on?
Yes, to ensure that your advert gets the best viewing, bus shelters can be selected on a particular road or in a specific area. Digital bus shelter sites are now so advanced you can pay by the impression, selecting area, days and times.
Is bus shelter advertising effective?
Bus shelter advertising is effective for local, regional or national businesses. Local businesses may use a bus shelter ad as a directional message or additional point of sale whilst larger businesses may select multiple bus shelters over a specific area of a suburb or city to drive new customers and increase brand awareness.
