Promoting Summer Events in Leeds

It's been great to work with Futuresounds on another standout campaign, promoting some of the great upcoming events in Leeds.

The campaign supported Dermot Kennedy’s upcoming show at First Direct Arena, the Slam Dunk Festival, Live at Kirkstall Abbey and the Kirkstall Abbey Comedy Festival.

Using a mix of digital 48 sheets and a high-impact digital 96 sheet across Leeds, the campaign demonstrates the strength of digital out-of-home in driving visibility at scale. By utilising multiple creatives within the same space, the campaign promoted several events simultaneously – highlighting the flexibility of digital outdoor and its ability to deliver efficient, multi-message campaigns from a single footprint.

Digital screens continue to offer brands and promoters the agility to adapt and rotate messaging in real time, making them an increasingly valuable tool for event promotion.