Pride Mobility's AdSmart Campaign

We’ve recently launched a targeted Sky AdSmart campaign for Pride Mobility, using data-led TV advertising to connect their message with the people who matter most.

For Pride Mobility, we ran three tailored creatives across different locations, each one designed to resonate with a specific audience group. We also looked after every stage of the production process – including creative development and Clearcast approval – to keep things simple and stress-free.

AdSmart allows brands to target viewers based on a wide range of characteristics – including location, age, affluence, and household composition. This helps build a detailed picture of your ideal audience, so your ad is only shown to people who closely match your existing customers – or the customers you’re looking to reach. It’s a powerful way to reduce media wastage and make every second on screen count.

It’s a great example of how AdSmart makes TV advertising more accessible, more targeted, and ultimately, more effective.

See one of the adverts we ran below: