Nemzzz Wrapped Tram

We were proud to support Manchester-born rapper Nemzzz mark the release of his new mixtape Rent’s Due through supporting the number of events he held across his hometown in celebration. With Out-of-Home playing a central role in this launch, with a wrapped tram in promotional artwork, building anticipation prior to the launch as well as being the location for a live performance from Nemzzz as part of the release.

The wrapped tram with an interior takeover featuring album artwork and celebrating Nemzzz's partnership with retailer JD Sports helped to create a unique mobile billboard to promote his second release. Standing out in a bustling city like Manchester, can be difficult, but a wrapped tram and surprise live performance ensured that Nemzzz launched his new album in an impactful way. Additionally, Nemzzz-branded Metrolink payment cards were distributed on the day of the release as a collectible for fans.

Supported by strong social content across Instagram and TikTok, the activation merged creative outdoor media with live music and fan engagement, right in the heart of the artist’s hometown. The campaign proved how bold OOH placements can elevate music releases and deliver memorable moments that fans—and cities—won’t forget.