LIFI 2025 – Back for Another Year of Big Ideas

Following the success of last year’s campaign, we’re proud to once again be supporting the Leeds International Festival of Ideas in 2025.

This year’s line-up features a powerful mix of inspiring and diverse voices including Fara Williams MBE, Dr Alex George, and Chuck D, all set to deliver another round of thought-provoking, insightful conversations.

To build anticipation and maximise awareness, we’ve developed a multi-format campaign that puts the festival front and centre across Leeds and the wider region. From rail posters and digital screens in the main ticket area at Leeds train station, to major impact sites throughout Leeds Trinity shopping centre, we’ve strategically placed the campaign to reach audiences at key moments in their day.

By amplifying the presence of the festival’s well-known speakers and using a mix of formats, we’re creating intrigue and visibility – ensuring the message lands with both new audiences and returning attendees.