Leeds Hospitals Charity Lottery - a Multi-media campaign

We’ve been working with Leeds Hospitals Charity to deliver a multi-media campaign designed to raise awareness of their lottery and encourage sign-ups.

The campaign uses a combination of targeted and broad-reach media to maximise visibility and impact. By incorporating bus shelters, street hubs, and bus rears, alongside leaflet drops and digital audio, we’re ensuring the message reaches people at different times and in different contexts.

This strategic placement approach means we’re not only building broad awareness across Leeds, but also making sure we’re speaking directly to those most likely to take part – helping the charity reach the right people, more effectively.