Barnsley FC 25/26 Season Ticket Campaign

To help launch Barnsley FC’s 2025/26 season ticket campaign, we delivered a targeted out-of-home strategy focused on visibility and local impact. The creative, centred around the message “Paint the Town Red”, was deployed across a mix of digital and static billboards positioned on high-traffic routes into Barnsley.

This approach ensured the club’s message reached both match-going fans and the wider community, reinforcing pride and anticipation ahead of the new season. For local professional sports teams, connecting directly with supporters is key, and this campaign delivered exactly that.