Following the success of last year’s campaign, we’re proud to once again be supporting the Leeds International Festival of Ideas in 2025.

This year’s line-up features a powerful mix of inspiring and diverse voices including Fara Williams MBE, Dr Alex George, and Chuck D, all set to deliver another round of thought-provoking, insightful conversations.

To build anticipation and maximise awareness, we’ve developed a multi-format campaign that puts the festival front and centre across Leeds and the wider region. From rail posters and digital screens in the main ticket area at Leeds train station, to major impact sites throughout Leeds Trinity shopping centre, we’ve strategically placed the campaign to reach audiences at key moments in their day.

By amplifying the presence of the festival’s well-known speakers and using a mix of formats, we’re creating intrigue and visibility – ensuring the message lands with both new audiences and returning attendees.

We’ve been working with Leeds Hospitals Charity to deliver a multi-media campaign designed to raise awareness of their lottery and encourage sign-ups.

The campaign uses a combination of targeted and broad-reach media to maximise visibility and impact. By incorporating bus shelters, street hubs, and bus rears, alongside leaflet drops and digital audio, we’re ensuring the message reaches people at different times and in different contexts.

This strategic placement approach means we’re not only building broad awareness across Leeds, but also making sure we’re speaking directly to those most likely to take part – helping the charity reach the right people, more effectively.

We’re thrilled to share that we picked up not one, but two Bronze Awards at this year’s Outdoor Media Awards!

Local Advertising Award – for our work on the LIFI 2024 campaign, a vibrant advertising campaign to match the thought-provoking LIFI event which occurs in the city every October. You can read more about this now award-winning campaign here.

Community Social Impact Award – for the Reach PLC Christmas Charity Thank You campaign, a heartfelt initiative that thanked the people of Liverpool, Manchester and Birmingham for their generosity in donating to some amazing local charity initiatives.

It was a pleasure to be there for such a wonderful evening – well done to all the winners and nominees!

To help launch Barnsley FC’s 2025/26 season ticket campaign, we delivered a targeted out-of-home strategy focused on visibility and local impact. The creative, centred around the message “Paint the Town Red”, was deployed across a mix of digital and static billboards positioned on high-traffic routes into Barnsley.

This approach ensured the club’s message reached both match-going fans and the wider community, reinforcing pride and anticipation ahead of the new season. For local professional sports teams, connecting directly with supporters is key, and this campaign delivered exactly that.

We were delighted to again support Bradford City with their season ticket renewal campaign for the upcoming 25/26 season. This campaign is even more special after Bradford confirmed promotion to League One.

By targeting billboards on key routes in and out of Bradford City Centre, we communicated directly with their loyal, local support to remind people to renew or buy a season ticket ahead of another exciting campaign.

The promotion parade last week was a great moment for the city and highlighted the great connection between club and the community, something which the campaign utilised.

We hope to see Bradford City's continued success with a strong return to League One next season.

We’ve recently launched a targeted Sky AdSmart campaign for Pride Mobility, using data-led TV advertising to connect their message with the people who matter most.

For Pride Mobility, we ran three tailored creatives across different locations, each one designed to resonate with a specific audience group. We also looked after every stage of the production process – including creative development and Clearcast approval – to keep things simple and stress-free.

AdSmart allows brands to target viewers based on a wide range of characteristics – including location, age, affluence, and household composition. This helps build a detailed picture of your ideal audience, so your ad is only shown to people who closely match your existing customers – or the customers you’re looking to reach. It’s a powerful way to reduce media wastage and make every second on screen count.

It’s a great example of how AdSmart makes TV advertising more accessible, more targeted, and ultimately, more effective.

See one of the adverts we ran below:

We were proud to support Manchester-born rapper Nemzzz mark the release of his new mixtape Rent’s Due through supporting the number of events he held across his hometown in celebration. With Out-of-Home playing a central role in this launch, with a wrapped tram in promotional artwork, building anticipation prior to the launch as well as being the location for a live performance from Nemzzz as part of the release.

The wrapped tram with an interior takeover featuring album artwork and celebrating Nemzzz's partnership with retailer JD Sports helped to create a unique mobile billboard to promote his second release. Standing out in a bustling city like Manchester, can be difficult, but a wrapped tram and surprise live performance ensured that Nemzzz launched his new album in an impactful way. Additionally, Nemzzz-branded Metrolink payment cards were distributed on the day of the release as a collectible for fans.

Supported by strong social content across Instagram and TikTok, the activation merged creative outdoor media with live music and fan engagement, right in the heart of the artist’s hometown. The campaign proved how bold OOH placements can elevate music releases and deliver memorable moments that fans—and cities—won’t forget.