Advertise in London's Canary Wharf
Reach London’s Most Influential Audience
Why Canary Wharf?
Canary Wharf is one of London’s most dynamic neighbourhoods, attracting an average footfall of 1.23 million over a typical four-week period. With 65% of its audience classified as ABC1, it offers direct access to an affluent, professional, and engaged demographic. As the area evolves into a mixed-use destination, your brand benefits from state-of-the-art infrastructure and a vibrant atmosphere where finance, technology, lifestyle, and culture converge. Advertising here ensures your message stands out and is repeatedly seen by people who are ready to notice and act.
What Makes It Unique
Next-gen digital signage
Canary Wharf is rolling out landmark LED projects, including huge outdoor billboards, interactive kiosks, and synchronised multi-screen displays at Crossrail Place. Campaigns here feel cinematic.
More than finance
The district now attracts over 70 million visitors a year with 300+ shops, 80+ restaurants, lifestyle clubs, and immersive leisure spaces — from rooftop golf to Michelin-rated dining.
Plazas with stopping power
Reuters Plaza, Jubilee Plaza and Montgomery Square offer promotional spaces where people gather, not just pass through — perfect for pop-ups and experiential campaigns.
High-impact reach
Digital screens deliver millions of impressions every fortnight: 1.3M at Reuters Plaza, 3.1M at Two Towers East, and nearly 8M across the Loop pedestrian screen network.
Transforming landscape
New landmarks like Europe’s tallest life sciences lab, a floating lido at Eden Dock, and reimagined towers (like HSBC HQ) are drawing diverse new audiences and creating fresh advertising touchpoints.
Turn Heads In Canary Wharf
Digital Takeovers
Make an impact on giant full-motion screens that are at places like Crossrail Place or Reuters Plaza, bold creative dominates at the skyline.
Experiential Pop-Ups
Activate the plazas and open squares with sampling opportunities, or interactive events where visitors stop, mingle, and explore what you have to offer.
Transport Hotspots
Reach millions inside Canary Wharf station with high-dwell ads that guide commuters from the Tube to Canary Wharf.
Events & Sponsorships
Align your brand with seasonal festivals /events, art shows, or outdoor screenings to connect with audiences beyond the usual workday audience.
Key Advantages
Affluent, influential audience: People working in Canary Wharf include C-suite, finance, tech, law—high spenders. Because the area is becoming more residential, there are also families and local lifestyle consumers.
Flexibility & immediacy: With digital and programmatic DOOH, you can adapt creative rapidly (weather, time of day, audience). Pop-ups and events offer you the flexibility of scale.
Brand alignment with sustainability & urban revitalisation: Canary Wharf is pushing green, orienting towards wellness, nature (Eden Dock, outdoor spaces), and mixed-use development.
Frequently Asked Questions
What are the benefits of advertising in Canary Wharf, on the DLR?
Advertising in this iconic part of the Transport for London network uniquely puts your message in front of affluent and influential passengers who are on their travels. These are the Capital’s decision makers so you have an unrivalled opportunity to create a stand-out and highly creative campaign which consumers will see while they go about their daily commute. With 1.5bn journeys taken annually, you will be able to spread your message to large volumes of people – a captive audience of consumers who are poised to make their next purchase or investment.
How much does advertising in Canary Wharf stations on the DLR cost?
Advertising in Canary Wharf is cost-effective and suitable for all marketing budgets. Costs vary depending on a number of factors, including:
- The number of sites being booked
- The predicted audience delivery figures
- The duration of the advertising campaign
Based on your target audience and geographical area we can provide you with a fully costed proposal to meet your advertising objectives and fit with your budget.
Where should I advertise in Canary Wharf stations and on the DLR?
This unique area includes the DLR so you can focus your advertising purely in the Canary Wharf area or spread your message a little wider and take in stations along the DLR. We can give you insight into the audiences in each area to help you make your decision.
Who sees advertising in the Canary Wharf and on the Docklands Light Railway?
With an average footfall of 1.23 million over an average 4-week period, your advertising will be seen by a captive audience of affluent, talkative and socially confident people who make decisions on a daily basis and will be open to seeing your adverts. Not only are the City’s most influential business minds, but you will also be able to target tourists in the area or those heading further out on the DLR, to the O2 Arena or Greenwich, for example.
Get Noticed in Canary Wharf
Canary Wharf is buzzing with energy, and the brands that move first capture the biggest impact. At the Ark Media we specialise in crafting bold, high-impact campaigns across the district, from eye-catching digital takeovers to immersive pop-ups that engage and attract audiences.
Let us help your brand stand out in one of the most popular places in London.
