Motorway
On average, 130,000 vehicles a day pass any given point on the UK's motorway network. The Department for Transport’s 2019 traffic study showed that the UK’s motorways carried 69 billion vehicle miles of traffic – a 10.9% increase in ten years. And many vehicles will carry multiple passengers.
This means that motorway billboard advertising sites literally have billions of eyes on them – making them a great option for many advertisers and brands. With motorway billboard sites along most major arterial routes and motorways in the United Kingdom, these sites all have high visibility and will reach tens or even hundreds of thousands of potential customers every day, giving maximum brand exposure.
Ideal for brand awareness or a product launch, these sites create a huge impact and deliver outstanding recall. Sites can be purchased locally, regionally or nationally to fit the campaign objectives and locations can be hand-picked on a local level to ensure the right audience is targeted.
Frequently Asked Questions
How much do motorway billboards cost?
Motorway billboard costs vary depending on a number of factors, including:
- The location of the site
- The size of the site
- The predicted audience delivery figures
- The number of sites being booked
- The duration of the advertising campaign
Motorway billboards are a very cost-effective way of advertising your brand as they have such high audience figures.
Where are motorway billboard sites near me?
Motorway billboard sites are located on all the major motorways throughout the UK, and are located on both sides of most motorways. We can plot a map of specific sites for you within your catchment/target areas, that will reach the people that you want to see your brand/product.
Why are motorway billboards effective?
Motorway billboard advertising sites literally have billions of eyes on them – making them a great option for many advertisers. These sites all have high visibility and will reach tens or even hundreds of thousands of potential customers every day, giving maximum brand exposure. Ideal for brand awareness or a product launch, these sites create a huge impact and deliver outstanding recall.
Who will see motorway billboard advertising?
Motorway billboard advertising sites literally have billions of eyes on them – making them a great option for many advertisers. On average, 130,000 vehicles a day pass any given point on the UK's motorway network. The Department for Transport’s 2019 traffic study showed that the UK’s motorways carried 69 billion vehicle miles of traffic – a 10.9% increase in 10 years. And many vehicles will carry multiple passengers – meaning that motorway billboard advertising sites are not just seen by drivers, but also by passengers, who are then highly likely to visit the advertiser’s website whilst they are sat in the car with time on their hands. These sites all have high visibility and will reach tens or even hundreds of thousands of potential customers every day, giving maximum brand exposure. Ideal for brand awareness or a product launch, these sites create a huge impact and deliver outstanding recall.
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