Washrooms

Offering long dwell times of around 80 seconds (Source: AdMedia), high rates of recall and true gender targeting, washroom ads allow you to target and engage a captive audience when they have minimal distractions, so your message is guaranteed to be read.

Washroom Advertising

Washroom advertising, also known as restroom or bathroom advertising, is a strategic form of out-of-home (OOH) advertising that places advertisements in the washrooms of various public venues such as bars, pubs, shopping centres, airports, and motorway service areas. This type of advertising leverages the high dwell times and minimal distractions in washrooms to effectively capture the attention of a captive audience. Typically, these ads are positioned in key areas such as above hand dryers, on the back of doors, and near baby changing stations, ensuring they are unmissable and can effectively target specific audiences like sports fans, students, and motorists. The extended exposure time, often around 80 seconds, significantly increases the likelihood that the audience will read, recall, and act upon the advertisement. Additionally, washroom advertising is naturally geared towards gender targeting, offering personalised messaging in male, female, disabled, changing places, and baby-change facilities.

The key benefits of washroom advertising is its ability to offer true gender targeting, allowing advertisers to tailor their messages to specific audiences and enhance the relevance and impact of their campaigns. This form of advertising is also known for its high rates of recall due to the extended dwell times and minimal distractions, leading to increased brand awareness and higher engagement rates as people are likely to remember and talk about the ads. Moreover, washroom advertising is cost-effective and suitable for all marketing budgets, with costs varying depending on factors such as the target audience and geographical area. This flexibility allows advertisers to maximise their return on investment by choosing the most appropriate venues and formats for their campaigns. Overall, washroom advertising is a powerful and efficient way to reach a diverse audience in a captive environment, making it an attractive option for brands looking to maximise their impact and return on investment.

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Washroom Advertising Benefits

High Dwell Time: Washroom advertising benefits from extended exposure times, often around 80 seconds, which significantly increases the likelihood that the audience will read, recall, and act upon the advertisement.

Captive Audience: The minimal distractions in washrooms ensure that the audience is more likely to pay attention to the advertisements, making it an effective way to capture their attention.

Strategic Placement: Ads are positioned in key areas such as above hand dryers, on the back of doors, and near baby changing stations, ensuring they are unmissable and can effectively target specific audiences.

Gender Targeting: Washroom advertising naturally allows for true gender targeting, offering personalised messaging in male, female, disabled, changing places, and baby-change facilities.

High Recall Rates: The extended dwell times and minimal distractions lead to high rates of recall, increasing brand awareness and engagement as people are likely to remember and talk about the ads.

Cost-Effective: This form of advertising is suitable for all marketing budgets, with costs varying depending on factors such as the target audience and geographical area, allowing advertisers to maximise their return on investment.

Frequently Asked Questions

What are the benefits of washroom advertising?

With washrooms in bars, venues, shops, motorway service stations and airports, advertising here gives your brand a great opportunity to reach a wide range of people. The true benefit is the broad category targeting across gender – as well as the niche targeting is disabled, changing places or baby-changing facilities which gives you a unique opportunity to speak directly to your consumer.

How much does washroom advertising cost?

Advertising in washrooms is a cost-effective format, suitable for all marketing budgets. Costs vary depending on a number of factors, including:

The number of sites being booked
The predicted audience delivery figures
The duration of the advertising campaign

Based on your target audience and geographical area we can provide you with a fully costed proposal to meet your advertising objectives and fit with your budget.

Where can I use washroom advertising near me?

From poster sites to mirror clings in washrooms found in some of the UK’s top shopping centres, supermarkets, airports, service stations and more, let us know who you’d like to advertise to, and we’ll find you the right solution. So if you want to target new parents in the supermarket, men at a conference or women in a sports stadium, we can help you get the message across.

Who sees washroom advertising?

Washroom advertising is visible to a wide range of the population, across all demographics. From shoppers, supermarket customers and concertgoers to families heading on holiday at the services – with longer dwell times guaranteed and your adverts in less distracting situations for maximised results.