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Billboard Advertising

Billboard advertising is highly effective in targeting specific areas with high vehicle traffic and footfall, such as cities, towns, and busy commuter routes. This ensures that thousands of people see your message daily. Billboards operate 24/7, making them impossible to ignore due to their size and prominent locations. With an average 'dwell time' of 8 seconds, they capture attention effectively at any time of day. A significant 95% of the top 100 advertisers in the country use billboards in their campaigns, proving their effectiveness. A visually creative design with a simple call to action can significantly increase awareness, drive website traffic, and boost enquiries. Leeds offers a variety of premium sites, such as Leeds Trinity Shopping Centre, which provides opportunities to make an impactful statement. Street hubs on shopping streets, such as Briggate and Albion Street, can also offer frequent brand messaging to potential customers.

For more targeted campaigns, smaller digital screens can be strategically placed near high-traffic areas, such as university campuses and transport hubs. These options allow businesses to focus on specific audiences, such as students or commuters, while digital billboards offer the flexibility to tailor messages in real-time. On arterial routes around the city, there are many options for attention-grabbing, including Mega 6 and D96 on the M621, the A61 Two Towers, and the Yorkshire Post Tower. These sites are unique and capture the attention of thousands of drivers daily, making them perfect for regional campaigns. Leeds offers a wide range of formats—digital, static, large, and small—to ensure that advertisers can reach the right people at the right time and effectively target specific geographies and demographics.