Bars and pubs are more than just places to relax and socialize—they are vibrant hubs where diverse audiences come together. With the use of digital poster screens, these establishments have transformed into effective platforms for communication, engagement, and targeted advertising.

Targeting Audiences with Precision

The diverse range of pubs and bars means that advertisers can choose the perfect venue to connect with their desired audience. Here's how the targeting works across some of the different types of establishments available:

1. Student Bars and Pubs

• Perfect for reaching students, these venues offer a relaxed and lively environment.
• Digital screens in student-focused locations can promote events, products, or services relevant to younger audiences, such as tech gadgets, student discounts, or nightlife promotions.

2. Cocktail Bar Chains (e.g., Slug and Lettuce, Be at One)

• Catering to young professionals and groups, these upscale venues attract a stylish, sociable crowd.
• Advertisers can highlight premium products, lifestyle brands, or experiences that align with this audience's interests.

3. Wetherspoons and Broader Appeal Venues

• Known for their broad customer base, these pubs are ideal for campaigns that need mass reach.
• With screens in these high-traffic venues, advertisers can connect with a wide range of customers, from families to older patrons, promoting anything from family-friendly services to general retail products.

Real world social media

• Spend quality time with friends and family
• Relaxed average dwell time of 72 minutes
• Space & Time to engage, digest and recall messages

Digital poster screens in pubs and bars offer advertisers unparalleled reach through the UK’s largest motion screen network, featuring 4,500 4K screens in 800 venues across 275 towns, delivering 360 million monthly impressions and reaching 100 million annual visitors. With cutting-edge eye-tracking technology and real EPOS sales data, these screens ensure accurate measurement of engagement, providing specific details on how impactful a campaign is, and demographic reporting enables insight into the reached audience. Promotional campaigns utilising pub and bars screens have seen a 45% sales uplift.

Beer Mats

These offer a traditional yet impactful advertising medium. Beer mats placed directly under customers' drinks ensure repeated exposure to the advertisement throughout a visit. This tactile format encourages customers to pick up and examine the mats, increasing the likelihood that the message will be noticed and remembered. Beer mats can promote a wide range of products and services, making them a versatile addition to any advertising campaign.

Engage Directly with Your Audience using Beer Mats

Pubs and bars are the heart of social life in the UK, and they offer a unique opportunity for brands to connect with consumers. Beer mat advertising is an effective way to place your message directly into the hands of your target audience. It combines creativity with utility, allowing you to capture the attention of football fans, after-work drinkers, or the weekend crowd. Beer mats provide a tactile and visually engaging way to communicate with patrons in a relaxed and receptive setting.

Why Choose Beer Mat Advertising?

Maximum Exposure: Make the most of the prolonged time spent in pubs and bars, along with the convivial atmosphere. By using beer mats as a promotional tool, your brand will be part of the conversation and enjoy visibility throughout the customer's stay.

Creatively Versatile: Beer mats are an excellent way to showcase your brand and engage customers with a variety of creative possibilities. You can use eye-catching designs, interactive QR codes, and more to drive engagement. With beer mats, the possibilities are endless.

Eco-Conscious Branding: Consider using eco-friendly beer mats to align your brand with sustainability and showcase your environmental commitment while promoting your message. It's a great way to demonstrate your company's values and dedication to sustainability.

Cost-Effective: Advertising with beer mats is a highly effective and affordable method of reaching a diverse audience throughout the United Kingdom.

Tailored Beer Mat Solutions for Every Campaign

Beer mat advertising is a versatile strategy that can help you achieve your marketing objectives, whether introducing a new product, increasing brand visibility, or promoting a special offer. You can customise your beer mats with various materials, shapes, and sizes to reflect your brand identity and align with your campaign goals. So why not consider this effective and affordable way to get your message in front of your target audience?

Elevate Your Brand Today with Beer Mat Advertising

Take advantage of the opportunity to place your brand at the centre of the UK's vibrant pub and bar scene. With beer mat advertising, create lasting impressions that encourage social sharing, drive engagement, and enhance brand recall. For more information, please leave your details on this link we would love to help you more https://www.thearkmedia.co.uk/contact-us/

Washrooms

With a captive audience - predominantly targeted by gender – and longer dwell times, washroom advertising in pubs and venues is a great way to reach an audience. Whether you want to get the message out about a new product, offer or event, it’s a cost-driven and effective solution that includes posters on the back of doors and mirror clings.

See our Washroom Advertising Page