Lift & Escalator
The most impactful and creative ways to advertise your product, brand or services on the Underground.
We have been Pioneering Tube Advertising since 2001. We’ve been at the forefront of Underground advertising for over two decades. Since 2001, our team has worked closely with brands of all sizes to deliver eye-catching, high-impact campaigns that make the most of London’s unique transit environment. With a deep understanding of how people move, notice, and respond on the Tube, we’re proud to help our clients turn daily commutes into powerful moments of brand connection. Therefore, we feel we can support you in choosing Lift & Escalator Panels as an option to your media mix.
LEPs are among the most impactful, creative, and cost-effective ways to promote your brand on the London Underground. Positioned directly in the eyeline of millions of daily commuters, LEPs are perfect for creating immersive, high-frequency messaging that can’t be missed.
Whether launching a new product, recruiting talent, or simply building awareness, lift and escalator advertising gives you strategic placement in London’s busiest stations, at crucial entry and exit points. The result? Your message is not just seen—it’s remembered.
Unmissable Impact. Proven Performance: the top five reasons for you to select LEPs
79% of commuters have responded to a Tube ad
69% of Underground posters are three times more attention-grabbing than roadside ads
89% of passengers who recalled campaigns said the ads made them feel more positively about the brand
49% acted after seeing the ad, compared to 16% who didn’t recall it
5 million+ daily journeys on the Tube means continuous, high-volume exposure
Different options subject to your needs and creativity appetite
Lift & Escalator Panels (LEPs)
Ideal for strategic messaging at eye level
Combine 3 or 6 panels—or dominate an entire escalator run for maximum visual impact.
Great for local targeting, POS messaging, or city-wide brand building
Cost-effective, high-frequency format—a daily presence on routine journeys
Long-trusted by major brands like McDonald’s for high-performing directional signage
Digital Escalator Panels (DEPs)
Full motion, 4x more engaging than static formats
Visually dynamic, creatively flexible, and perfect for storytelling
Reaches a young, affluent, influential audience in high dwell-time environments
Digital Ribbons
Maximise your brand’s impact with our high-visibility, full-motion digital canvases positioned alongside escalators at key London Underground stations. These dynamic placements offer:
Extended Dwell Time: Capture attention during long escalator journeys, ensuring your message is seen and remembered.
Unmissable Brand Presence: Strategically located in high-footfall areas, these ribbons deliver powerful visibility to a diverse commuter audience.
Choose From:
Network-wide access from £10,000 + VAT per Ribbon
Bespoke 3+ Ribbon packages from £20,000 + VAT
Station-specific Ribbons from £35,000 + VAT (2 weeks)
Frequently Asked Questions
What are the benefits of lift and escalator advertising?
Advertising on the high-traffic lifts and escalators of London’s tube network uniquely places your message in the line of vision of passengers who are walking to or from their train. Placed in the eye line of passengers, you have an unmissable opportunity to create a stand-out and highly creative campaign which consumers will see potentially multiple times a day. With 1.5bn journeys taken annually, there’s extensive scope for spreading the word to large volumes of people – exposing a captive audience to your message on a regular basis.
How much does lift and escalator advertising cost?
Cost-effective and proven, lift and escalator advertising is suitable for all marketing budgets. Costs vary depending on a number of factors, including:
- The number of sites being booked
- The predicted audience delivery figures
- The duration of the advertising campaign
Based on your target audience and geographical area we can provide you with a fully costed proposal to meet your advertising objectives and fit with your budget.
Where can I do lift and escalator advertising near me?
As well as London Underground, your advertising can be featured on the Overground, Tramlink and the DLR – with digital and poster sites available throughout. Let us know who you would like to reach and we can support you with insight into the best place for your ad.
Who sees lift and escalator advertising on the tube?
Five million journeys are taken on the London tube every day, so your advertising will be seen by a captive audience of affluent, talkative and socially confident people. From students travelling to university, commuters on their way to the office, shoppers off for some retail therapy and tourists visiting London’s iconic landmarks, you can target your advertising to those you want to get your message to.
The Audience You Want to Reach
The Underground audience is a dream demographic for advertisers:
80% are ABC1s – Wealthy, educated, influential
46% are 15–34 – Young, connected, socially active
33% higher income than the London average
95% travel three+ times per year – Adventurous, aspirational
1 in 5 business travellers a CEO, MD or Director
Time-poor but attention-ready – they welcome distraction during their commute
Our long-standing experience with Lift & Escalator advertising means we understand what works and how to make it work for you. Whether you're an emerging brand or an established name, we’ll help you tap into the rhythms of London’s daily commuters and translate footfall into awareness, action, and advocacy.
