Advertise On Landmark Sites
Make your Brand Unmissable with Landmark Site Advertising
Landmark Sites on the London Underground represent one of the most prestigious and impactful formats in out-of-home advertising. These large-format, back-lit vinyl displays are strategically positioned in high-traffic, head-on locations—such as escalator tops, station entrances, and corridor takeovers—ensuring your brand message dominates the visual landscape and captures the attention of thousands of commuters every day.
Whether you're launching a new product, promoting an event, or building brand awareness, Landmark Sites offer the scale, visibility, and cultural prestige to make your campaign truly stand out.
What Are Landmark Sites?
Landmark Sites advertising refers to the use of large-format, back-lit vinyl displays placed in high-traffic, head-on positions across the London Underground, such as at the top of escalators. These premium advertising spaces are designed to dominate the visual environment and deliver maximum impact, making them ideal for brand launches, event promotions, and public messaging.
Chosen for their prominence and ability to reach mobile consumers, Landmark Sites offer advertisers a unique opportunity to engage a diverse and affluent audience—including 780,000 15–24-year-olds and 37% of passengers from the ABC1 demographic—making them one of the most effective formats in out-of-home advertising.
Why Choose Landmark Sites ?
Unrivalled Impact: Landmark Sites are designed to make your brand shout louder than the rest. Their size and placement guarantee visibility and memorability.
Target Reach: With our support, you can focus your campaign on specific areas of London or extend it across the entire capital.
Captive Audience: Underground passengers spend significant time in stations and carriages, offering long dwell times and repeated exposure to your message.
Cost-Effective: Landmark Sites can be used alongside other Underground formats such as Tube Car Panels, Digital Escalator Panels, and Station Domination packages.
Key Stations With High Footfall:
King’s Cross St Pancras – With over 6.38 million monthly passengers, this central hub connects six Underground lines and international rail services, offering unmatched exposure.
Tottenham Court Road – Welcoming 4.84 million travellers monthly, this station sits at the heart of London’s retail and entertainment district, ideal for lifestyle and consumer brands.
Waterloo – Serving 4.83 million passengers each month, Waterloo is one of the busiest transport interchanges in the UK, perfect for high-frequency brand messaging.
Oxford Circus – Attracting 4.11 million monthly commuters, this station is a prime location for fashion, retail, and cultural campaigns.
Victoria – With 3.31 million monthly users, Victoria offers strong visibility among both commuters and tourists, making it a strategic site for broad audience engagement.
Let’s Build Your Campaign
Whether you're targeting a specific demographic or aiming for city-wide impact, Landmark Sites on the London Underground offers a unique chance to stop people in their tracks. From creative concept to execution, we’ll help you craft a campaign that delivers results.
Frequently Asked Questions
What are the benefits of advertising on landmark sites?
Landmark sites uniquely place your message in front of passengers who are taking a journey on the London Underground. Unmissable and impactful, with a large and dominating format, your campaign will stand out and stick in the mind. Often in a part of a station where there is no other advertising – at the top of escalators for example – a landmark site is free of distraction so the consumer only has your advert to look at. And with 1.5bn journeys taken annually on the tube, your message has the potential to be seen by a large and receptive captive audience
How much does landmark site advertising cost?
Advertising on a landmark site is a cost-effective format, suitable for all marketing budgets. Costs vary depending on a number of factors, including:
- The number of sites being booked
- The predicted audience delivery figures
- The duration of the advertising campaign
Based on your target audience and geographical area we can provide you with a fully costed proposal to meet your advertising objectives and fit with your budget.
Where can I do landmark site advertising near me?
As well as on the London Underground, you can advertise at landmark sites around the Transport for London network, including the Overground, Tramlink and the DLR. The optimum location for your campaign depends on who you’re targeting. But we can help with that.
Who sees landmark site advertising?
Your advertising will be seen by a captive audience of affluent, talkative and socially confident people on London’s iconic transport network. Your ad will dominate for them, giving you maximum brand stand-out. From university students and commuters to wealthy tourists visiting London on holiday, you can target your advertising to specific captive audiences to maximise results. Our team have the insight you need to make the right choice of the landmark site.
