Cross Track
Commanding Attention until the Moment the Train Arrives
Cross-track advertising on the London Underground offers a powerful and eye-catching platform to engage a captive audience. Positioned directly opposite passengers waiting on platforms, these large-format posters—typically in 48-sheet or 96-sheet sizes—command attention by dominating the viewer’s line of sight.
With an average dwell time of around three minutes, commuters have ample opportunity to absorb the message, increasing the likelihood of brand recall, message retention, and purchase motivation. The close proximity to the audience transforms these spaces into unmissable creative canvases, making cross-track advertising a standout choice for impactful campaigns.
Why Choose Cross Track Advertising ?
Unmatched Visibility
Cross-track posters are strategically positioned to capture attention during high dwell times—commuters spend an average of 3.5 minutes waiting on platforms. With limited distractions and no mobile signal in many stations, these ads become the focal point of the environment.
Premium Audience Reach
The London Underground serves over 5 million passengers daily. According to TfL, 71% of users fall into the ABC1 demographic—affluent, educated, and influential. This includes young professionals, creatives, and decision-makers, making it ideal for brand-building and product launches.
High Frequency & Recall
Regular commuters often use the same route daily, resulting in repeated exposure to the same ads. This repetition enhances brand recall and message retention, especially in enclosed, distraction-free environments.
Cost-Effective Impact
Compared to TV or digital campaigns, cross-track advertising offers a lower cost per thousand impressions (CPM) while delivering mass exposure. It’s a smart choice for brands targeting London’s urban market.
Turn Waiting Times Into Prime Activation Time
Cross-track advertising on the London Underground is a powerful way to capture attention in high-traffic areas. These large-format ads—available in 16-sheet, 48-sheet, or 96-sheet sizes—are placed directly opposite the platform, ensuring they remain in full view while passengers wait for their train. With millions of daily commuters and long dwell times, this format offers exceptional visibility and impact. The strategic placement and natural pause in commuter activity make cross-track ads ideal for boosting brand awareness, launching products, or reinforcing key messages.
Cross-track advertising campaigns on the London Underground offer flexible planning options, allowing brands to target specific stations, lines, or times of day. This adaptability ensures consistent exposure to a wide-ranging audience—including commuters, tourists, professionals, and students. In an environment with minimal digital distractions and limited mobile signal, these striking visuals command full attention. Whether the goal is to build brand recognition or drive action, cross-track ads deliver broad reach, strong recall, and measurable impact—making them a smart choice for businesses seeking standout visibility across London’s transport network.
Frequently Asked Questions
What are the benefits of cross track advertising?
Cross track advertising uniquely places your message in the eye-line of passengers who are waiting for their tube on the London Underground. Unmissable and impactful, with a large and dominating 16, 48 or 96 sheet option, you can create a stand-out campaign that consumers will have imprinted on their minds. With 1.5bn journeys taken annually, there’s extensive scope for spreading the word to large volumes of people – with a three minute dwell time on the platform giving consumers ample opportunity to read, talk about and act on your campaign.
How much does cross track advertising cost?
Underground advertising across the tracks is a cost effective format, suitable for all marketing budgets. Costs vary depending on a number of factors, including:
- The number of sites being booked
- The predicted audience delivery figures
- The duration of the advertising campaign
Based on your target audience and geographical area we can provide you with a fully costed proposal to meet your advertising objectives and fit with your budget.
Where can I do cross track advertising near me?
As well as London Underground, your cross track advertising can be featured on the Overground, Tramlink and the DLR – with 16, 48 and 96 sheet options Let us know who you would like to reach and we can advise you on the best location for your campaign.
Who sees cross track advertising?
Five million journeys are taken on the London tube every day, your cross track advertising will be seen by a captive audience of affluent, talkative and socially confident people – with an average dwell time of three minutes, with your ad in their eye line. From young people travelling to college or university, commuters on their way to work and tourists visiting London on holiday, you can target your advertising to specific captive audiences.
