Street Hub Advertising
What Are Street Hubs ?
Street Hubs are a national network of digital screens distributed across UK cities, provided by Global in partnership with BT. These screens are strategically positioned at 25,000 existing BT phone box locations, utilizing various data sources to optimize their placement for the best advertising solutions and audience reach. This extensive network ensures that Street Hubs stand out prominently on busy UK streets, making them an unmissable format for advertisers looking to capture the attention of pedestrians.
The primary function of Street Hubs is to offer innovative advertising solutions for brands. By tailoring the location of advertisements, brands can target specific audiences more effectively. Street Hubs also allow for the integration of digital poster campaigns with download messaging related to apps, entertainment, and video content. This flexibility enables brands to create highly personalized and engaging advertising campaigns that resonate with their target demographics. Additionally, the ability to update displays in real-time based on data triggers such as weather, travel updates, sporting events, and time of day ensures that the content remains relevant and timely.
Street Hubs provide valuable free communication utilities for consumers. Each unit is equipped with 1GB of ultrafast broadband, enabling free Wi-Fi access, fast device charging, built-in tablets, and free phone calls. These features allow consumers to stay connected and access essential services while on the go. The inclusion of a dedicated emergency button further enhances the utility of Street Hubs, providing a quick and reliable way to contact emergency services if needed.
Street Hubs are designed to be highly visible and interactive, standing tall enough to rise above the hustle and bustle of busy pedestrian areas. Their placement in high footfall locations, such as near retail, leisure, and entertainment venues, ensures maximum exposure for advertising campaigns. This strategic positioning, combined with the dynamic and interactive capabilities of the screens, makes Street Hubs a powerful tool for brands looking to engage with a large and diverse audience in a meaningful way.
What Are The Benefits ?
Prime Locations: Advertisers can leverage handpicked, city-centre locations among retail, leisure, and entertainment destinations.
Flexible Campaigns: The ability to book campaigns by impacts on a cost per thousand basis, with flexibility to choose any day, hour parts, or location.
Dynamic Targeting: Use of dynamic creative and third-party data to custom target audiences.
Positive Brand Connection: Support exciting free services to consumers, creating a positive brand association.
Enhanced City Experience: Real-time communication and way-finding capabilities improve street navigation and overall city experience.
Environmental Insights: In-built environmental sensors provide valuable data on city issues like traffic flow and ir pollution.
283 Million Media Plays Occur Weekly
Each Unit Has Ultra Fast Broad Brand Fitted
Digital Poster Sites Frequently Asked Questions
What are Street Hubs?
Street Hubs, previously known as Inlinks, are 3m tall digital screens, situated in the heart of major cities in high footfall areas, which allow dynamic advertising campaigns with changing displays based on data triggers such as weather, travel updates, sporting events, times of day or days of the week. With 1Gb of free, ultrafast wi-fi connection at each unit, along with fast device charging, built-in tablets and free phone calls, consumers are equipped to react straight away to the messages they see.
How much does it cost to advertise on a Street Hub?
The cost of Street Hub advertising varies depending on several factors:
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Location: Ads placed in high-traffic areas like city centres or major roads tend to cost more.
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Audience reach: Pricing is influenced by how many people are expected to see your ad.
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Number of sites: Campaigns that run across multiple Street Hubs will have higher total costs.
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Campaign length: Short-term campaigns are generally more affordable than longer ones.
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Format: Static billboards are usually cheaper than digital screens.
Some Street Hubs may even offer free advertising to local businesses, depending on the area and availability.
Where are Street Hubs near me?
Street Hubs are usually situated in the heart of major cities in high footfall pedestrianised areas, such as near shops/retail outlets, leisure and entertainment venues. They are in 23 major cities across the UK including London, Leeds, Birmingham, Bristol, Manchester, Newcastle, Glasgow, Cardiff, Aberdeen and Belfast.
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