Toilet Advertising
Target and engage a captive audience when they have minimal distractions
Offering long dwell times of around 80 seconds (Source: AdMedia), high rates of recall, and true gender targeting, washroom ads allow you to target and engage a captive audience with minimal distractions, ensuring your message is guaranteed to be read.
What is Washroom Advertising?
Washroom advertising (also called restroom advertising or bathroom advertising) is a targeted form of out-of-home (OOH) media that places adverts in the washrooms of high-footfall venues, including:
- Bars and Pubs
- Shopping Centres
- Airports
- Motorway Services
Ads are typically placed above hand dryers, on the back of doors, and near baby changing stations, making them unmissable for audiences who are already engaged in these distraction-free environments.
With an average dwell time of 80 seconds, washroom advertising provides brands with a rare opportunity to deliver messages where people naturally pause, resulting in increased attention, recall, and action.
Why Does Washroom Advertising Work?
Washroom environments create the ideal conditions for advertising:
- High dwell time: Extended exposure increases the likelihood of engagement.
- Minimal distractions: No phones, no rush — people pay attention.
- Captive audience: Your advert is front and centre, in a private, focused space.
It’s also perfect for gender-targeted messaging, with placements in male, female, disabled, and baby-change facilities. Whether you’re targeting students, motorists, shoppers, or sports fans, you can tailor your creative to suit the space and audience.
Washroom Advertising Benefits
High Dwell Time: Washroom advertising benefits from extended exposure times, often around 80 seconds, which significantly increases the likelihood that the audience will read, recall, and act upon the advertisement.
Captive Audience: The minimal distractions in the washrooms ensure that the audience is more likely to pay attention to the advertisements, making it an effective way to capture their attention.
Strategic Placement: Ads are positioned in key areas such as above hand dryers, on the back of doors, and near baby changing stations, ensuring they are unmissable and can effectively target specific audiences.
Why Choose Washroom Advertising for Your Brand?
Drive Real Engagement: Place your message where people will notice, absorb, and remember it.
Boost Brand Awareness: Proven to increase brand recall and word-of-mouth visibility.
Maximise ROI: Cost-effective, targeted, and impactful in ways traditional media can’t match.
Enhance Multi-Channel Campaigns: A smart addition to your wider OOH or digital strategy.
Frequently Asked Questions
What are the benefits of washroom advertising?
With washrooms in bars, venues, shops, motorway service stations and airports, advertising here gives your brand a great opportunity to reach a wide range of people. The true benefit is the broad category targeting across gender – as well as the niche targeting is disabled, changing places or baby-changing facilities which gives you a unique opportunity to speak directly to your consumer.
How much does washroom advertising cost?
Advertising in washrooms is a cost-effective format, suitable for all marketing budgets. Costs vary depending on a number of factors, including:
- The number of sites being booked
- The predicted audience delivery figures
- The duration of the advertising campaign
Based on your target audience and geographical area we can provide you with a fully costed proposal to meet your advertising objectives and fit with your budget.
Where can I use washroom advertising near me?
From poster sites to mirror clings in washrooms found in some of the UK’s top shopping centres, supermarkets, airports, service stations and more, let us know who you’d like to advertise to, and we’ll find you the right solution. So if you want to target new parents in the supermarket, men at a conference or women in a sports stadium, we can help you get the message across.
Who sees washroom advertising?
Washroom advertising is visible to a wide range of the population, across all demographics. From shoppers, supermarket customers and concertgoers to families heading on holiday at the services – with longer dwell times guaranteed and your adverts in less distracting situations for maximised results.
