University Advertising
The best way to connect with 18 to 25-year-olds.
The best way to connect with your ideal audience, in this case, students, is to put ads where they spend their time, such as student union buildings, bars, sports centres, venues, and libraries. It’s here that they’re in their comfort zone and highly responsive to the marketing aimed at them.
What is University Screen Advertising?
University screen advertising, also known as digital signage on campus, is a highly effective way to promote events, activities, and services to students in busy, high-traffic locations. These digital screens are typically placed in key areas such as student unions, libraries, cafés, and lecture halls, ensuring your brand or message gets seen by thousands of students every day.
This form of student marketing is designed to capture the attention of the highly desirable student demographic—a tech-savvy audience with strong peer influence and spending power. With engaging formats like video, animation, and vibrant digital content, these screens deliver messages in a way that is far more dynamic and memorable than traditional posters.
University screen advertising offers flexible pricing options to suit both local businesses and global brands. Whether you're promoting an event, raising awareness, or running a national campaign, this medium offers an excellent return on investment by targeting students where they study, socialise, and spend time.
How University Screen Advertising Fits Into a Wider Marketing Strategy
University screen advertising works brilliantly as part of a wider multi-channel marketing strategy. It helps boost visibility and engagement when combined with other out-of-home (OOH) advertising formats, such as bus shelters, street hubs, and billboards. Most universities have specific branding guidelines that advertisers must follow. This ensures that all digital signage content remains consistent with the university’s brand standards, maintaining a professional and trustworthy environment.
For internal teams, university digital screens can often be used free of charge by schools and departments, making them a cost-effective way to promote events and activities across campus.
This method of student marketing remains one of the most effective ways to reach the student demographic. Strategically placed digital screens deliver dynamic content in key campus locations, capturing attention and driving real engagement.
University Advertising Benefits
Targeted Reach: University screen advertising allows businesses to target a specific and valuable audience—students aged 18 to 24—who are often tech-savvy, socially conscious, and influential in their peer groups.
High Visibility: Digital screens are strategically placed in high-traffic areas such as student unions, libraries, and lecture buildings, ensuring that advertisements are seen by a large number of students.
Dynamic and Engaging Content: Unlike traditional posters, digital screens can display dynamic content such as videos, animations, and vibrant imagery, making advertisements more engaging and memorable.
Cost-Effective Advertising: This form of advertising offers flexible pricing options, making it accessible for both local businesses and global brands. It allows advertisers to maximize their return on investment by targeting students where they spend their time.
Multi-Channel Integration: University screen advertising can be part of a broader multi-channel marketing strategy, enhancing visibility and engagement when combined with other out-of-home media such as bus shelters, street hubs, and billboards.
Compliance and Branding: Universities often have specific branding guidelines that advertisers must adhere to, ensuring that all digital signage content is consistent with the university's brand standards.
Frequently Asked Questions
What are the benefits of university advertising?
This is the perfect chance for you to reach a specific audience of predominantly 18-25 year olds – in an environment that’s tailored to them and which represents their comfort zone. Students are often making purchasing decisions on their own for the first time, so your advert can have a powerful effect. Whether you’re advertising on campus or in a student-specific venue, you know that your message will talk directly to them.
How much does university advertising cost?
Advertising in universities is a cost-effective format, suitable for all marketing budgets. Costs vary depending on a number of factors, including:
- The number of sites being booked
- The predicted audience delivery figures
- The duration of the advertising campaign
Based on your target audience and geographical area we can provide you with a fully costed proposal to meet your advertising objectives and fit with your budget.
Where can I use university advertising near me?
With poster sites and digital screens in universities, colleges and further education sites across the UK – plus student venues in the UK’s towns and cities – we can find the perfect location for your advertisement. Tell us which students you want to advertise to, and we’ll find the right spot.
Who sees university advertising?
Naturally, students are your number one target audience in university advertising. But you can focus on freshers, returning students, mature students or post-grads. You even have the opportunity to advertise to staff or parents on open days. So, if you want to promote a sporting event, drinks promotion, festival lineup, student housing or jobs fair, university advertising is an opportunity you won’t want to miss.
