Why Choose Hospital Advertising with The Ark?
If you're exploring impactful ways to reach a broad and attentive audience, hospital advertising offers a unique opportunity and The Ark can help you make the most of it.
Hospitals are dynamic environments where thousands of patients, visitors, staff, and volunteers pass through every day. These spaces naturally command attention, making them ideal for sharing messages that matter. Whether someone is waiting for an appointment, walking through a corridor, or spending time in a communal area, they’re more likely to notice and engage with well-placed, thoughtful advertising.
With The Ark, your campaigns are placed in settings where people are more reflective, receptive, and ready to act. It’s not just about visibility, it’s about meaningful connections in a space that people trust.
Small Format Posters
Small posters in hospitals are a simple, cost-effective way to deliver targeted messages in a trusted environment. With over three-quarters of visitors recalling poster content, they stand out as one of the most memorable formats. Placed in corridors, waiting areas, and washrooms, they reach people at moments of pause, with fewer distractions and more time to notice and absorb information.
Their compact size keeps communication clear and focused, while optional leaflet holders invite further engagement. Flexible campaign lengths and long-term discounts make them financially efficient, and they generate income for the NHS—supporting patient care and community initiatives. Practical, visible, and trusted, they are well-suited to healthcare, charity, and lifestyle campaigns alike.
Large Format Posters
Large posters in hospitals offer a bold and effective way to reach a wide audience in a trusted, high-traffic setting. Formats such as four-sheet and six-sheet posters are ideal for brand awareness, public health messages, and charity campaigns. Their scale makes them clear, memorable, and highly visible without overwhelming the space, and they can be paired with leaflet holders to encourage further engagement.
Beyond visibility, large posters support health education, build awareness, and enhance the hospital environment with clear, accessible information. This makes them a practical, high-impact choice for healthcare, lifestyle, and awareness campaigns alike.
Hospital Lift Advertising
Lift advertising in hospitals is a cost-efficient way to capture attention in a focused, distraction-free setting. With visitors spending around 45 seconds waiting for lifts, this format offers a natural pause where clear and memorable messages stand out. Eye-catching wraps and door panels placed in entrances and clinical departments reach high numbers of people at moments when they are most likely to notice and absorb information.
Lift advertising also works well alongside other formats, strengthening recall and engagement as part of a wider strategy. Its ability to hold attention during these everyday moments makes it a practical and high-impact choice for awareness, healthcare, and lifestyle campaigns.
Digital D6 Screens
Digital screens in hospitals provide a dynamic way to share visually engaging messages with a wide audience. Their flexibility allows for timely updates, making them well-suited to healthcare products, public health campaigns, charity appeals, and lifestyle messaging. With a share-of-voice model that balances advertising with hospital communications, they deliver consistent exposure while staying relevant to the setting.
Beyond advertising, digital screens add value by supporting wayfinding, sharing live updates, and tailoring content to specific audiences. Their combination of visibility, adaptability, and engagement makes them a practical and impactful choice for healthcare environments where clear communication matters most.
Washroom Advertising
Washroom advertising in hospitals provides a discreet and highly effective way to engage audiences during moments of privacy and pause. With dwell times of up to 80 seconds, posters placed near sinks, mirrors, or cubicle doors reach people in a distraction-free setting, making them ideal for health campaigns, lifestyle promotions, and targeted messaging. Content can be tailored for male and female facilities, ensuring relevance and impact.
This “captive” format consistently drives recall and response, with campaigns typically running for a minimum of four weeks and offering flexible pricing and coverage options. Its subtle placement makes it well-suited for sensitive or discreet messages, such as public health awareness or community initiatives. For advertisers seeking focused, meaningful engagement, washroom panels offer a practical, high-impact solution in healthcare environments.
