Unlock the Power of Advertising in Bars & Venues!
Want to make a splash with your brand?
Advertising in bars, pubs, and venues is your ticket! From sports fans cheering on their teams to families enjoying a weekend meal, you can reach a vibrant mix of consumers where they gather to unwind.
Bars and pubs are more than just places to relax and socialise—they are vibrant hubs where diverse audiences come together. With the use of digital poster screens, these establishments have transformed into effective platforms for communication, engagement, and targeted advertising.
The Power of Digital Screens in Bars and Pubs
Digital screens in bars and pubs open unique opportunities for reaching varied audiences. They provide a dynamic way to display messages, promotions, and campaigns, offering a fresh alternative to static posters or flyers. By leveraging the national digital screen network, businesses can strategically target specific demographics and tailor their messaging to suit different audiences.
Creating Immersive Experiences
Digital signage is all about interaction! From trivia games to interactive displays, keep your audience engaged longer and ensure they don’t miss your call to action. By advertising in bars and venues, you’re not just promoting a product but enhancing the overall customer experience.
Why Choose Digital Signage?
Grab Attention Fast: Dynamic visuals and vibrant colours make it impossible to ignore. Get noticed in seconds!
- Engage Effectively: The brain processes visuals faster than text, making your message more memorable and impactful.
- Consistent Quality: Keep your content fresh and exciting. No more stale signage—digital displays captivate with every update!
- Cost-Efficient: Digital signage saves time and money. Unlike traditional signs requiring constant redesign, it can be updated instantly.
- Flexibility at Your Fingertips: Schedule content for peak times, create engaging playlists, and keep your messaging relevant!
Targeting Audiences with Precision
The diverse range of pubs and bars means that advertisers can choose the perfect venue to connect with their desired audience. Here's how the targeting works across some of the different types of establishments available:
Student Pubs and Bars
Student-friendly bars and pubs are lively, dynamic spaces where young, energetic audiences come to relax, socialise, and create unforgettable memories. These venues double as entertainment hubs and powerful communication platforms for brands aiming to connect with the student demographic.
Bars and clubs play a vital role in student culture, offering vibrant spaces for socialising, celebrating, and entertainment. From mid-week happy hours to weekend dancefloors, these venues are buzzing with activity and energy, attracting a diverse crowd of students eager to create lasting experiences.
What Brings Students to Bars and Clubs?
For bar and club owners, appealing to students is a smart way to ensure a lively atmosphere and consistent footfall. Here’s what draws them in:
- Affordable Fun: Drink deals, student discounts, and budget-friendly events make nights out accessible.
- Community Connection: A place to meet new friends and strengthen existing bonds.
- Exclusive Events: Themed nights, live DJs, and unique celebrations tailored to student life.
With access to over 90 student-focused venues, 479 digital screens, and 7.5 million weekly impressions, your brand can tap into this high-energy environment to deliver targeted, memorable campaigns that resonate with students where they live, study, and socialise.
Sports Bars:
Sports bars attract diverse groups—from die-hard fans to casual viewers—all united by a love of sport. With entertainment ranging from football and rugby to boxing and motorsports, these venues draw in a wide spectrum of fans throughout the year.
Operating at the intersection of hospitality and entertainment, sports bars combine the thrill of live sports with the comfort of a social setting. Whether you're a dedicated supporter or simply seeking a lively atmosphere, these venues offer something for everyone.
The Ultimate Game-Watching Experience
Sports bars are purpose-built to deliver an immersive viewing experience. With large HD and 4K screens paired with surround sound systems, every seat in the house offers a front-row feel. These venues subscribe to premium sports packages from providers like Sky Sports and TNT Sports, ensuring fans never miss a moment, from Premier League clashes and Formula 1 races to UFC bouts and Six Nations showdowns. Many bars screen multiple events simultaneously, catering to a wide range of sporting passions.
For brands, the opportunity is just as powerful. With a footprint of 399 sports-focused venues, 2,091 digital screens, and a staggering 37 million weekly impressions, this network offers unmatched visibility in high-energy, high-dwell-time environments. Whether you're launching a campaign, building brand awareness, or driving engagement, sports bars provide a dynamic platform to connect with passionate audiences in real time, right at the heart of the action.
Cocktail Bars
When it comes to cocktail bars that combine style, flavour, and fun, Be at One and Slug & Lettuce are two names that stand out. Known for their expertly crafted drinks, vibrant atmospheres, and welcoming vibes, these chains have become go-to spots across the country for cocktail enthusiasts, groups of friends, and anyone looking for a memorable day or night out.
Both Be at One and Slug and Lettuce have cultivated a strong social atmosphere where people can enjoy great drinks and lively conversation. Digital screens amplify this environment by creating an immersive experience that enhances the bar’s ambience.
Engage people with trivia, live polls, or fun challenges projected on the screens, turning each visit into a more interactive event. Screens then become fixtures of the cocktail bar environment, allowing advertising on the screens to be less intrusive, and in spaces where customers are already looking.
Be at One
Be At One is home to the magic-making experts in mixology, known for wild nights out and sensational cocktails. With a primary audience of 18–34-year-olds, these venues attract a wide demographic, from students and graduates to young professionals, offering a fun, high-energy social environment that’s perfect for any occasion. With over 100 cocktails, non-stop music, and happy hours seven days a week, Be At One has built a reputation as the original party-starting cocktail bar. Whether it’s a spontaneous night out or a planned celebration, these venues deliver unforgettable experiences in vibrant, city-centre locations.
For brands looking to connect with this socially active and trend-savvy audience, Be At One offers a powerful platform:
39 venues across key urban hubs
144 digital screens delivering dynamic, eye-catching content
6.9 million weekly impressions, ensuring high visibility and repeated engagement
This combination of immersive atmosphere, loyal footfall, and digital reach makes Be At One a standout opportunity for campaigns that want to be seen, remembered, and talked about.
Slug and Lettuce
Good times & fabulous vibes. With a blend of comfort, creativity, and a buzzing atmosphere, Slug & Lettuce cocktail bars have become one of the UK’s favourite go-to spots for cocktails, food, and unforgettable moments. Known for their welcoming vibe and contemporary interiors, these venues offer a versatile and relaxed environment where everyone—from after-work professionals to weekend socialisers—can unwind and enjoy.
Offering a laid-back yet lively setting, Slug & Lettuce serves up unique cocktails and a wide variety of dishes to a professional, ambitious audience engaging in everything from casual catch-ups to celebratory nights out. Whether it’s bottomless brunch, after-work drinks, or a weekend treat, these venues are designed for connection and enjoyment.
With a footprint of 75 stylish venues, 500 digital screens, and an impressive 17 million weekly impressions, Slug & Lettuce provides brands with a powerful platform to reach socially active consumers in high-dwell-time, high-energy environments. It’s not just a night out—it’s a chance to make a lasting impression.
Local Pubs
Local pubs are more than just places to drink—they’re community hubs, social hotspots, and event venues. Rooted in tradition and local culture, these pubs operate at the heart of their communities, offering a welcoming space for everything from casual catch-ups to quiz nights, live music, comedy, and charity fundraisers.
With loyal, returning customers and a strong sense of place, local pubs are ideal environments for brands looking to connect with real people in real moments. Screens in these venues provide a powerful way to communicate directly with local populations, turning everyday visits into opportunities for meaningful engagement.
Unlike static posters or flyers, digital screens offer flexibility and immediacy. Businesses can tailor their messaging to suit different audiences at different times of day—whether it’s promoting a lunchtime offer, an evening event, or a community initiative. With a footprint of 238 venues, 246 digital screens, and an impressive 22 million weekly impressions, this network offers brands a dynamic and hyper-local platform to reach varied audiences in trusted, high-dwell-time environments.
Clubbing
Clubs are vibrant social spaces that attract a diverse range of people, each seeking entertainment, connection, and an escape from routine. From students and young professionals to tourists and celebration groups like birthdays and stag or hen parties, clubs draw in a varied and energetic crowd. Music genres, themed nights, and location all influence the customer base, creating a dynamic and ever-changing atmosphere.
Marketing in the clubbing scene is about more than just advertising—it’s about becoming part of the experience. Brands that engage in this space have the opportunity to create memorable moments, connect with audiences on a personal level, and embed themselves in the culture of nightlife. Whether it’s through immersive visuals, exclusive promotions, or interactive campaigns, clubs offer a unique environment for building brand visibility and long-term loyalty. With a footprint of 104 high-energy venues, 578 digital screens, and an impressive 44 million weekly impressions, this network provides brands with a powerful platform to reach socially active, experience-driven audiences at scale. It’s not just about being seen—it’s about being remembered.
Digital Poster Screens
Digital poster screens in pubs and bars offer advertisers unparalleled reach through the UK’s largest motion screen network, featuring 4,500 4K screens in 800 venues across 275 towns, delivering 360 million monthly impressions and reaching 100 million annual visitors. With cutting-edge eye-tracking technology and real EPOS sales data, these screens ensure accurate measurement of engagement, providing specific details on how impactful a campaign is, and demographic reporting enables insight into the reached audience. Promotional campaigns utilising pub and bars screens have seen a 45% sales uplift.
Beer Mats
Beer mat advertising has stood the test of time and remains an impactful and cost-effective way to reach a targeted audience. Being right under customers’ drinks guarantees repeated exposure to your message during a visit. In the marketing world, where competition for consumer attention is fierce, sometimes the simplest approaches are the most effective. Not only do beer mats allow brands to target all types of people from all ages, but they are also cheap to make and eco-friendly.
Engage directly with a Captive Audience using Beer Mats
Beer mat advertising might be old-school, but it is far from outdated as pubs remain a staple of British social life. Its blend of affordability, high visibility, and the ability to target specific audiences in a relaxed setting makes it a powerful tool in a campaign. Whether you are a local business, a global brand, or anything in between, beer mat advertising offers a unique and effective way to connect with customers, one drink at a time. Providing a tactile and visually engaging way to communicate with patrons in a relaxed and receptive setting. 
Why Choose Beer Mat Advertising?
- Maximum Exposure: Make the most of the prolonged time spent in pubs and bars, along with the convivial atmosphere gives patrons time to absorb your message. By using beer mats as a promotional tool, your brand will be part of the conversation and enjoy visibility throughout the customer's stay.
- Creatively Versatile: Beer mats are an excellent way to showcase your brand and engage customers with a variety of creative possibilities. You can use eye-catching designs, interactive QR codes, and more to drive engagement. With beer mats, the possibilities are endless.
- Eco-Conscious Branding: Consider using eco-friendly beer mats to align your brand with sustainability and showcase your environmental commitment while promoting your message. It's a great way to demonstrate your company's values and dedication to sustainability.
- Cost-Effective: Advertising with beer mats is a highly effective and affordable method of reaching a diverse audience throughout the United Kingdom.
- Versatility: Beer mats can be customised in a number of ways, whether its material, shape or size, which can reflect your brand identity and align with campaign goals. They can be used to fulfil a number of objectives, whether its introducing a new product or range, building brand visibility or for promoting special offers.
Targeted Advertising Using Beer Mats
Beer mat advertising allows brands to target specific demographics based on venue type and location:
- Young adults: Popular bars attract a younger, trend-focused crowd.
- Sports fans: Pubs broadcasting sports events draw in a specific audience.
- Local communities: Regional businesses can use beer mats to connect with local patrons effectively.
Elevate Your Brand Today with Beer Mat Advertising
Take advantage of the opportunity to place your brand at the centre of the UK's vibrant pub and bar scene. With beer mat advertising, create lasting impressions that encourage social sharing, drive engagement, and enhance brand recall. For more information, please have a chat with us, leave your details - we would love to help you more.
Washrooms
With a captive audience, predominantly targeted by gender, and longer dwell times, washroom advertising in pubs and venues is a great way to reach an audience. Whether you want to get the message out about a new product, offer or event, it’s a cost-driven and effective solution that includes posters on the back of doors and mirror clings.
Frequently Asked Questions
What are the benefits of bar and venue advertising?
With bars, pubs, clubs and venues right across the UK, there are so many opportunities to spread the word about your brand to a whole range of customer types when you use this form of advertising. It’s also simple to tailor your message by demographic, with a specific audience in situ at any one time. This can be family groups, young people, sports fans and more.
How much does bar and venue advertising cost?
Advertising in bars and venues is a cost-effective format, suitable for all marketing budgets. Costs vary depending on a number of factors, including:
- The number of sites being booked
- The predicted audience delivery figures
- The duration of the advertising campaign
Based on your target audience and geographical area we can provide you with a fully costed proposal to meet your advertising objectives and fit with your budget.
Where can I use bar and venue advertising near me?
With extensive digital screens and poster sites in a selection of the UK’s top venues, let us know who you’d like to advertise to, and we’ll find you the right solution. So if you want to target your city’s student population, fans of a specific sport or followers of the latest music star, we can help you get the message out to them.
Who sees bar and venue advertising?
Bar and venue advertising is visible to a wide range of the population and a cross-section of demographics. From student union common rooms to washrooms in pubs with play areas; from music venue foyers to sports bars, advertising your brand, product, event or promotion in these locations can engage directly with an audience who are ready to purchase their next drink, order their next product online via their mobile or book tickets for their next gig.
