Out-of-Home (OOH) Advertising:
Amplify Your Brand in the Real World
Out-of-home advertising (OOH) is one of the most visible and consistent ways to reach people in their everyday lives. From large-format billboards to digital posters, transport wraps and shopping centre screens, OOH places your brand directly into the environments where people live, work and travel.
It’s everywhere - on high streets, motorways, bus stops and train stations. In fact, 98% of people in Great Britain see some form of OOH advertising every week (Source: Route 2020). That level of exposure makes it a reliable way to build awareness, reinforce messages, and stay front of mind.
OOH also offers flexibility. Campaigns can be targeted locally, regionally or nationally, with formats to suit different budgets and goals. Advances in digital OOH and audience measurement tools mean you can now plan with precision, choose the right locations, and connect with audiences at moments when they’re most receptive.
Unlike ads people can skip or scroll past, OOH is always present. It works day and night, often close to the point of purchase, helping brands influence decisions and strengthen recognition over time.
At Ark Media, we help you cut through the noise with OOH campaigns that are practical, measurable and effective.
Watch our quick videos on outdoor advertising:
Is Outdoor Advertising Effective?
Why OOH Advertising Works
OOH is one of the few media channels that people can’t switch off or scroll past. It's there on the Petrol Pump when you're filling up your car on your daily commutes, on Buses when you're crossing the road, even in the Train Station when you're waiting for a friend to visit from out of town. Whether it’s a digital screen in a city centre or a poster at the train station, OOH creates impact through scale, visibility and repetition.
It’s also highly adaptable. OOH can:
- Raise brand awareness at scale.
- Drive footfall to stores or events.
- Support digital campaigns with a physical presence.
- Target specific areas, audiences or travel routes.
As habits and technologies change, OOH has kept pace. Digital out-of-home (DOOH) now allows for flexible buying, creative rotation, and real-time targeting, making it more measurable and efficient than ever.
Out-of-Home Advertising Costs
The cost of OOH advertising depends on three main factors:
- The format you choose,
- the location,
- and the duration of your campaign.
A digital billboard in central London will be priced very differently from a local phone kiosk - but both can deliver results when planned carefully.
There are also other considerations. Creative production, if needed, is a separate cost - whether that’s designing billboard artwork or producing motion graphics for digital screens. Campaign management and reporting are built into our service, so you have clear oversight of how your investment is performing.
We’ll work with you to balance all of these elements against your budget and objectives, making sure every pound spent delivers value.
Explore Our OOH Formats
Out-of-home advertising comes in many forms, each with its own strengths. Whether it’s a bus wrap on the morning commute, a billboard on a busy road, or a screen in a shopping centre, every format has the power to connect with people in different ways.
We’ve grouped our services into four main areas below. Select the option that best matches your goals to learn more.
Transport Advertising
Transport advertising brings your message into motion — on buses, trams, taxis, train stations and airports. It works because people see it in places where they’re going about their day: at bus stops, waiting at platforms, walking the high street. It reaches a wide, varied audience—and stays visible.
Roadside Advertising
Roadside advertising places your message where people naturally move—along roads, at roundabouts, motorways and high streets. Formats like billboards, phone kiosks, lamp‑post banners and AdVans ensure your brand is seen by drivers, pedestrians and commuters alike. It’s a constant presence—impossible to ignore, yet remarkably cost‑effective. You choose the scale—local streets, commuter routes or national roads—and we’ll help you target precisely and plan a campaign that suits your goals and budget.
Location Advertising
Location-based advertising places your brand into places people visit by choice—like cinemas, shopping centres, universities, bars, or petrol stations. These are moments when your message is both visible and welcome. Formats such as cinema foyer screens, shopping centre lift panels, and washroom posters capture attention in environments built for engagement. With high dwell times, targeted placement, and repeat exposure, you’ll connect directly with a receptive audience. Let’s help you pick the venues that match your goals and make your campaign both relevant and effective.
London Underground Advertising
Over 1 billion passenger journeys happen on the London Underground every year—a network many consider a city icon. Your message can appear in strategic spots like tube car panels, escalators, corridors, ticket gateways, and landmark stations. These are areas where people are alert and receptive, making Underground advertising both memorable and efficient. For example, 780,000 15- to 24-year-olds and 1.7 million parents see ads weekly, and 60 % of passengers notice new ads. We’ll help you plan sites and formats that align with your audience, goals, and budget.
Frequently Asked Questions
What is Outdoor / Out-Of-Home / OOH advertising?
Outdoor advertising, frequently known as out-of-home advertising, or OOH, is advertising that targets people when they are outside their homes. This could be through a wide range of mediums, such as billboards, transport like taxis and buses, and just about anything you can whack a banner on, such as bus stops and even lamppost banners. However, as catchall as this sounds, it actually excludes adverts viewed on a mobile phone or other personal devices (even if they're seen outside of the home)!
But if you wanted the shorter version, our definitive OOH definition would be:
Out-of-home (OOH) Marketing refers to advertising media displayed in public spaces outside of a consumer's home.
Watch our short explanation videos:
How Outdoor Media Works In 2038
New Billboard Day - The Simpsons
How much does outdoor advertising cost?
The cost of outdoor advertising varies depending on the format of sites, the number of sites and the duration of the advertising campaign. Our outdoor media specialists know how to create strategic outdoor advertising campaigns that will deliver your brand and message to a targeted audience, quickly, effectively and within your budget.
Is outdoor advertising effective?
Outdoor advertising is highly effective, and when planned correctly, can deliver sales activation as well as brand awareness. It is a key driver of web enquiries, and new data shows that 98% of people see out-of-home advertising each week in Great Britain (source Route 2020 research).
Watch our quick videos on the effectiveness of outdoor advertising:
What are the different types of outdoor advertising?
There are many different forms of outdoor advertising, the most common being billboards. The type of outdoor format that best suits your business will depend on your campaign objectives and your target audience. You will find more detailed information here on all of the main formats of outdoor advertising that are available.
How can I measure how effective outdoor advertising is?
Using our planning technology systems, we can provide you with predicted campaign delivery results, showing how outdoor advertising, alongside other media campaigns, can play an integral role in building brand awareness, broadcasting your message and driving traffic to your website.
Watch our quick video:
How many people will see my outdoor advertising campaign?
Outdoor advertising is unique in its ability to provide accurate measurements of the number of people who will see your advert and the number of times they will see it. This is done using Route (the audience research body for outdoor advertising) which uses GPS technology to track and plot the movements of people all over Great Britain.
Take a look at our short video which explains how we measure outdoor advertising audiences for our clients:
How Many People And Impacts Will Your Outdoor Advertising Campaign Have?
How do you advertise on outdoor?
Outdoor advertising needs to capture the consumer’s attention and engage their emotions. If a consumer has a strong emotional response it will drive their memory encoding and subsequent purchase behaviour. (Source: Ocean Outdoor)
Here are 5 short steps to help you…
- Select the cities/towns/regions that you would like to advertise in
- Look at the outdoor ad formats we have available and select your preferred formats
- Calculate your budget
- Think about your start date and the duration you would like the campaign to run for
- Contact our experts who can help you decide which bus ad format will be the most effective way to reach your target audience within your given budget.
How do I plan an effective outdoor advertising campaign?
It is important to strategically plan your out-of-home advertising campaign and choose your sites carefully. That’s where we can help. With access to tens of thousands of billboards and outdoor media sites, from the UK's leading media owners, we provide our clients with a huge platform to deliver their message. We know how to create strategic advertising campaigns that will deliver your brand and message to a targeted audience, quickly and inexpensively.
Watch our short explanation videos:
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