Targeted Digital Streaming Ads on Spotify, DAX & More to Amplify Your Brand
In an age where screens dominate, there's a powerful medium that captivates without visuals, and that is... Sound
Engage Audiences Where They Listen Now
Radio remains one of the most trusted and engaging media channels — woven into people’s daily routines at home, in the car, and on the go. But the way people listen is evolving. Increasingly, audiences are accessing live radio through internet-connected devices: mobile phones, smart speakers, desktops, tablets, and connected cars.
This shift to streamed radio—delivered via apps, websites, and voice-activated platforms-is reshaping how brands can connect with listeners. It retains the familiarity and impact of traditional radio but adds the precision, flexibility, and measurement of digital advertising.
Streamed Radio: Trusted Brands, Modern Access
Some of the UK’s best-known radio stations — including Heart, Capital, Smooth Radio, and TalkSport — are no longer limited to FM or DAB. These stations now reach significant audiences through online streaming, with listeners tuning in through mobile apps, browser players, and smart speakers like Amazon Alexa or Google Nest.
By advertising within streamed radio, you’re placing your brand alongside familiar voices and curated content in trusted, brand-safe environments — but with the added benefit of delivering your message to the right audience at the right moment, across the devices they use every day.
Data-Led Targeting for Relevant Reach
With streamed radio, you can go beyond broad demographics. Advertising is delivered based on rich, real-time data, allowing you to tailor your campaign to highly specific audience groups. Targeting criteria can include:
- Age, gender, and location
- Household affluence and lifestyle
- Behaviours, interests, and purchase intent
- Listening times and preferred devices
Whether it’s a commuter catching the breakfast show on a smartphone or a parent using a smart speaker at home, you can serve ads that speak directly to that context.
Frequently Asked Questions
What are the benefits of audio streaming advertising?
Streaming is a highly personal form of audio, so the benefit of advertising on these platforms is that you know exactly who you’re talking to. And because listeners can stream at any time and to a device of their choice, you can reach out to them throughout their week – on the way to work, while having lunch or at the gym.
How much does audio streaming advertising cost?
Audio streaming advertising is a cost-effective format, suitable for all marketing budgets - and works even harder for your money when you target it. All campaigns can be planned to fit any budget and with our ability to target your customers more specifically, we can deliver a return on investment.
Costs vary depending on a number of factors, including:
- The number of spots being booked
- The predicted audience delivery figures
- The duration of the advertising campaign
Based on your target audience and geographical area we can provide you with a fully costed proposal to meet your advertising objectives and fit with your budget.
Where can I advertise on streaming services?
From Amazon and Spotify to Deezer and YouTube, there is a range of streaming services which feature ads. Our team have the expertise to guide you to the right option for your audience and your budget – with unrivalled insight into making streaming services ads work for you.
Who hears advertising on streaming services?
Music streaming is used by a wide cross-section of the UK’s population, but the main focus is on younger age groups. Most common amongst 16 to 24 year olds (with 25 to 34 and 35 to 44 age groups in second place (Source: Statista)) it’s a great place to get your message out to young people who may be making purchase decisions by themselves for the first time. So, if your brand, product or business is aimed at students, first-time buyers or new drivers, for example, or you’re looking to build brand awareness with anyone under the age of 44, advertising on music streaming services is a strong choice.
Measurable Results and Transparent Performance
One of the key advantages of streamed radio over traditional broadcast is the ability to measure exactly how your ad performed. Every impression is tracked, and detailed campaign reporting is available. Depending on the format, you can see:
How many times your ad was streamed
How many listeners heard it through to completion
Audience breakdowns by device, time, and location
Click-through rates for interactive formats
Engagement data for follow-up activity
This allows for live optimisation and a clear understanding of ROI — ensuring your campaign stays efficient and effective throughout its run.
Streamed Radio: A Growing Channel for Digital Advertising
With more UK listeners turning to online streaming for their audio content, the role of streamed radio in media plans is growing fast:
Over 40% of all UK audio listening now takes place via internet-connected devices
Smart speakers account for more than 20% of digital audio streams, particularly popular among adults aged 25–54
Digital audio advertising generates 2.2x higher ad recall than standard online display ads, and can drive up to 60% more engagement (IAB UK, 2024)
These platforms combine the intimacy and familiarity of live audio with the sophistication and accountability of digital media.
Be Heard Where It Matters
Streamed radio is a powerful, flexible channel for brands that want to connect with engaged audiences in real time — whether on the school run, at the gym, cooking dinner or working from home. It offers high-quality environments, sophisticated targeting, and results you can measure.
If you're looking to build awareness, drive action or reach new audiences in a cost-efficient way, streamed radio offers a smart, modern solution.
