Spring Advertising
How Brands Can Maximise Outdoor & Audio Impact in Q2
As winter slowly leaves and lighter days return, spring presents a powerful opportunity for brands to reconnect with audiences who are back out in the world travelling, shopping, socialising, and attending events more often. For brands, it’s the perfect season to reset campaigns, launch new products, and build momentum ahead of summer.
In this blog, we explore how brands can maximise the impact of Outdoor and Audio advertising during Q2, and why spring should be a key focus in your media strategy.
Why Spring Is a Prime Advertising Window
With the weather improving and longer daylight hours, people's daily routines shift as they spend more time outdoors, increasing their exposures to a range of out-of-home advertising options. This means spring offers an opportune moment to remind people of your brand and what you can offer to them.
Spring also sees a number of both holidays such as the Easter, May and Springbank holiday weekends increasing leisure time.
The combination of these mean simply audiences are more active, spending more time outdoors, increasing leisure spend and offering standout outdoor creatives a chance to connect.
Audio Advertising for the Spring Lifestyle
Audio plays a crucial supporting role to outdoor campaigns, reaching audiences when visual media is not available or if you want a more targeted campaign.
Seasonal listening trends include:
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Increased in-car radio during day trips and holidays
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Streaming audio during spring cleaning and home projects
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Gym and wellness playlist listening
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Podcast consumption on commutes and walks
By combining radio, digital audio, and podcasts, brands can create frequency and reinforcement alongside outdoor visuals.
Conclusion: Plan Now For Spring Summer
Spring is more than a seasonal uplift; it’s the launchpad for Q2 and summer performance. Brands that invest early benefit from increased visibility, stronger brand recall, and a head start on competitors.
By combining the visual power of Outdoor with the immersive reach of Audio, advertisers can create campaigns that move with their audiences, wherever spring takes them.
If you’re planning a spring or summer campaign, now is the time to secure prime locations, build creative, and align your media mix for maximum impact.
