For over 20 years, John was a Business Director for one of the world’s largest media companies, before which he was a director at one of the country’s largest regional newspaper groups. Having recently led the media strategy and planning for several of the CA’s campaigns, he has demonstrated his skills in using data to successfully target broad, diverse, and underrepresented audiences within the region, which will be vital in planning and delivering a clear media strategy for this campaign. At Viacom/CBS Outdoor, John previously led several amazing projects and teams to deliver for over 1000 clients and won multiple awards worldwide industry recognition for his work; this happened year after year in a very tough arena.