With over 25 years of experience, Darren is a seasoned media professional with a strong national focus, particularly in Out of Home (OOH) advertising. He possess in-depth knowledge of several regions, with a particular expertise across the North, allowing for highly effective planning and strategy of diverse media campaigns.
As a Commercial Director, Darren works closely with both new and existing clients, ensuring first-class service throughout the campaign process, from initial consultation to post-campaign analysis. His track record includes managing teams that reduce advertising costs for clients while driving strategic insights and delivering strong ROI outcomes.